Regional Lead, Brand Marketing Strategy

Intrepid

Regional Brand Marketing Strategist for developing growth-focused brand marketing strategies. Engaging with eCommerce brands across Southeast Asia to optimize performance marketing and customer journeys.

Posted 4/17/2026full-timeKuala Lumpur • 🇲🇾 MalaysiaSeniorWebsite

About the role

Key responsibilities & impact

Own and develop strong, differentiated brand marketing strategies for assigned key accounts
Act as the strategic lead on accounts, ensuring clarity and consistency across all marketing initiatives
Translate business strategy into end-to-end full-funnel marketing plans
Provide clear strategic direction to creative and performance teams
Leverage tools and data sources to translate insights into actionable recommendations

Requirements

What you’ll need

Bachelor’s degree in Marketing, Media, Business, or any related fields
8+ years of experience in full-funnel performance marketing
Experience in brand strategy, campaign planning, or integrated marketing
Proven experience in social commerce and digital platforms (TikTok, Shopee, Lazada, Meta)
Ability to link creativity with performance metrics and business outcomes
Strong storytelling and presentation skills
Strategic thinker with a data-driven mindset
Experience in ecommerce or agency environments is a plus.

Benefits

Comp & perks

Comprehensive insurance
Ample leave

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

full-funnel performance marketingbrand strategycampaign planningintegrated marketingsocial commercedigital platformsecommerce

Soft Skills

storytellingpresentation skillsstrategic thinkingdata-driven mindset

Certifications

Bachelor’s degree in MarketingBachelor’s degree in MediaBachelor’s degree in Business