Intrepid

Regional Lead, Brand Marketing Strategy

Intrepid

full-time

Posted on:

Location Type: Hybrid

Location: Kuala Lumpur • Malaysia

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Job Level

Senior

About the role

  • Own and develop strong, differentiated brand marketing strategies for assigned key accounts
  • Act as the strategic lead on accounts, ensuring clarity and consistency across all marketing initiatives
  • Translate business strategy into end-to-end full-funnel marketing plans
  • Provide clear strategic direction to creative and performance teams
  • Leverage tools and data sources to translate insights into actionable recommendations

Requirements

  • Bachelor’s degree in Marketing, Media, Business, or any related fields
  • 8+ years of experience in full-funnel performance marketing
  • Experience in brand strategy, campaign planning, or integrated marketing
  • Proven experience in social commerce and digital platforms (TikTok, Shopee, Lazada, Meta)
  • Ability to link creativity with performance metrics and business outcomes
  • Strong storytelling and presentation skills
  • Strategic thinker with a data-driven mindset
  • Experience in ecommerce or agency environments is a plus.
Benefits
  • Comprehensive insurance
  • Ample leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
full-funnel performance marketingbrand strategycampaign planningintegrated marketingsocial commercedigital platformsecommerce
Soft Skills
storytellingpresentation skillsstrategic thinkingdata-driven mindset
Certifications
Bachelor’s degree in MarketingBachelor’s degree in MediaBachelor’s degree in Business