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Senior Manager – Performance Marketing
Interview KickstartSenior Manager - Performance Marketing driving effective lead generation and revenue growth for Interview Kickstart. Planning, executing, and optimizing performance marketing campaigns across diverse channels.
About the role
Key responsibilities & impact- Responsible for planning, executing and maintaining performance marketing campaigns across channels.
- Responsible for end to end Creative strategy to scale and optimize performance marketing.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Run and analyze continuous multiple experiments to find new opportunities for growth and efficiency.
- Demonstrate ability to work at both the planning level (generating ideas for growth) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing traffic data).
- Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports.
Requirements
What you’ll need- 6+ years of dedicated, full-time experience in performance marketing across Google, Meta, Linkedin & other ad platforms.
- Proven track record of scaling profitable campaigns via creative strategy.
- Expertise in rapid scaling up on at least 2 of these 3: Google Ads (Google Search, Google Discovery, Youtube Ads, Google Display Ads), LinkedIn Ads, and Facebook Ads.
- Good experience in other ad platforms like Tiktok Ads, Quora Ads, Reddit Ads, and others.
- Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
- Data-oriented with proven ability to optimise & scale campaign based on funnel analysis.
- Ability to come up with creative ad ideas.
- Good written communication skills.
Benefits
Comp & perks- Work from anywhere, forever. All roles at IK are forever remote!
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingGoogle AdsLinkedIn AdsFacebook AdsTiktok AdsQuora AdsReddit Adscampaign optimizationKPI trackingfunnel analysis
Soft Skills
analytical skillscreative strategycommunication skillsidea generationdata interpretation