Manager, CRM – Email Marketing

Interview Kickstart

Manager of Email Marketing and CRM strategies at Interview Kickstart. Leading initiatives to enhance customer engagement through targeted campaigns and Salesforce Marketing Cloud.

Posted 5/1/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Design and execute targeted nurture sequences to re-engage leads from secondary lead magnets, aligned with overall marketing objectives.
Drive stronger adoption of Salesforce Marketing Cloud (SFMC) and keep the team updated on new features.
A/B testing, automation, and performance analysis.
Create engaging email & whatsapp content and design templates that resonate with our target audience.
Analyze campaign performance metrics using tools like SFMC, providing insights and recommendations for improvement.
Drive creative excellence to uplift the performance of campaigns.
Monitor industry trends and best practices to continually refine and optimize our email marketing efforts.
Monitoring and reporting of email campaign performance on a weekly, monthly and quarterly basis.

Requirements

What you’ll need

Bachelor's degree in business, marketing, or a related field. Master’s degree preferred.
5+ years of experience in CRM growth marketing role, with a strong track record of managing CRM systems.
Proven experience in developing and executing CRM strategies that drive lead acquisition and customer engagement in a B2C setup.
Deep understanding of Salesforce Marketing cloud platform.
Exceptional analytical skills with a strong ability to interpret data and market trends.
Outstanding leadership and interpersonal skills, with the ability to work collaboratively across teams.
Excellent communication skills, with the capability to present strategic insights to stakeholders effectively.

Benefits

Comp & perks

Personalized mock interviews
Resume and LinkedIn branding
Career coaching
Salary negotiation guidance
Performance-based job referrals

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

A/B testingautomationperformance analysisemail marketingcontent creationtemplate designCRM strategiesdata interpretationcampaign performance metrics

Soft Skills

analytical skillsleadership skillsinterpersonal skillscollaborationcommunication skills

Certifications

Bachelor's degreeMaster’s degree (preferred)