Interplay Learning

Marketing Content Strategist – B2B

Interplay Learning

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $75,000 - $95,000 per year

About the role

  • Collaborate with product marketing, sales, and customer success to create, enhance, and distribute content that addresses audience pain points, industry challenges, and solutions
  • Adapt existing content (e.g., blog posts, white papers, webinars) into demand-focused assets, including email sequences, social media posts, and landing pages
  • Collaborate with cross-functional teams to ensure content aligns with marketing campaigns and product launches
  • Provide editorial direction and training on best practices to ensure content consistency and optimization across platforms
  • Perform keyword research and develop SEO-friendly content strategies to increase organic reach and visibility
  • Develop and refine a social media strategy tailored to engage B2B audiences
  • Oversee the distribution of content across social media platforms
  • Use data to adjust content strategy and improve performance, measuring success in terms of lead generation, reach, and engagement metrics

Requirements

  • 2+ years of experience in content strategy, content marketing, or a related field, with a focus on B2B SaaS marketing
  • Exceptional writing and editorial skills with a portfolio of B2B content samples
  • Ability to analyze data, generate insights, and pivot strategies based on content performance metrics
  • Excellent project management skills with the ability to handle multiple projects and deadlines
  • Candidates must be authorized to work in the United States for any employer without stipulations and be residents of the United States.
Benefits
  • Remote-first & flexible hours
  • Annual learning reimbursement
  • Support for work-life balance
  • 3 weeks PTO, 1 week Winter Break, holidays, and sick days
  • Medical, vision, dental, and 401(k) match
  • Private Company Equity Options
  • Mental and physical health resources and social events
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategycontent marketingSEOkeyword researchdata analysisB2B marketingsocial media strategyeditorial directioncontent optimizationlead generation
Soft Skills
writing skillseditorial skillsproject managementcollaborationadaptabilitycommunicationinsight generationtime managementcreativityproblem-solving