Marketing

• Own the execution and optimization of lifecycle marketing campaigns across all customer journey stages post-sale: implementation, onboarding, engagement, adoption, renewal, and expansion.
• Collaborate with Customer Success, Sales, and Product teams to build account-based marketing (ABM) programs that drive upsell, cross-sell, and expansion.
• Develop and deploy segmented email and nurture campaigns using HubSpot, ensuring timely, relevant communication tailored to user behavior and lifecycle stage.
• Manage customer communication through ChurnZero and coordinate automated messaging to support onboarding, feature adoption, and to mitigate churn risk.
• Partner with marketing leads to design and launch conversion-rate optimized landing pages to anchor various campaigns.
• Work with Growth, Data and Revenue Operations teams to develop reporting dashboards that help track, analyze, and report on lifecycle marketing KPIs (eg, adoption rates, campaign performance, upsell revenue, churn risk), using tools like Salesforce, ChurnZero, and HubSpot to uncover trends and opportunities.
• Continuously test and iterate on campaigns to improve performance and meet customer engagement and retention goals.

Customer Lifecycle Marketing Manager

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B2B Marketing Coordinator

Marketing Manager

Senior Manager, PLG Marketing Analytics

Customer Marketing Specialist