Internova Travel Group

Sr. Director, Hotel Content Sourcing & Adoption

Internova Travel Group

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $92,260 - $161,455 per year

Job Level

Senior

About the role

  • The Senior Director, Hotel Content Sourcing & Adoption is a strategic leader responsible for driving the growth, optimization, and adoption of ALTOUR’s global hotel content portfolio.
  • This role sources and curates premium and corporate hotel content aligning with client needs, supplier partnerships, and company objectives.
  • Reports to senior leadership; leads initiatives to expand content, enhance rate competitiveness, and drive utilization across distribution channels.
  • Requires deep understanding of hotel program dynamics, including rate loading, GDS connectivity, direct connect technologies, and trends.
  • Partners with Sales, Account Management, Service Delivery, Marketing, and Supplier Relations to position and adopt content across client base and agent teams.
  • Collaborates with internal stakeholders to track program performance, lead adoption strategies domestically and internationally, and champion innovation in hotel sourcing and content management.
  • This is a high-impact role for a results-driven hospitality leader with strong commercial acumen, operational excellence, and delivering value to clients and supplier partners.
  • Client Hotel Program Leadership: Design and execute strategic hotel sourcing and negotiation plans tailored to client needs.
  • Utilize Vindow as the preferred platform for sourcing and analytics to ensure competitive pricing and value.
  • Drive year-over-year improvements in cost savings, coverage, compliance, and traveler satisfaction.
  • Agent Hotel Attach Optimization: Increase hotel attach rates by designing and implementing reporting, training, communications, and incentive programs.
  • Partner with Service Delivery and Operations to embed hotel attach best practices into agent workflows.
  • Develop visibility tools and dashboards to track performance and celebrate top performers.
  • Deliver consistent messaging and change management to explain value of hotel attach.
  • WW Hotel Program Adoption: Provide the “voice of the customer” to the Internova Hotel Team for program curation and negotiation with suppliers.
  • Promote Internova’s global preferred hotel program to internal ALTOUR stakeholders and clients to maximize usage and value.
  • Collaborate with Sales, Account Management, and Marketing to create go-to-market strategies, materials, and campaigns for adoption.
  • Develop metrics and reporting to monitor adoption trends and influence program enhancements.
  • Consulting Practice Development: Lead a high-performing team of consultants, analysts, and sourcing professionals to deliver client engagements and scalable solutions.
  • Build infrastructure, playbooks, and tools to ensure consistent, repeatable, high-impact client deliverables.
  • Serve as a subject matter expert on hotel program optimization and strategic sourcing within the corporate travel landscape.
  • Performance and Impact Measurement: Drive growth of Internova’s Business Travel Consultancy offering, with direct accountability for increasing Revenue and EBITDA contribution.
  • Position ALTOUR’s consulting services as a market leader through innovative solutions, operational excellence, and measurable client ROI.
  • Monitor competitive landscape to ensure Internova’s offerings are differentiated and best-in-class.
  • Success Metrics: Increased revenue and EBITDA tied to consulting-led hotel program engagements. Growth in adoption and utilization of Internova’s global preferred hotel program. Client satisfaction and measurable savings from sourcing engagements. Scalable consulting operations and team capacity aligned with growth objectives.
  • Recognition of Internova as a leader in hotel sourcing and program management in the corporate travel sector.

Requirements

  • 10+ years of experience in corporate travel consulting, hotel sourcing, or travel procurement.
  • Proven track record in strategic sourcing, supplier negotiations, and hotel program design.
  • Familiarity and hands-on experience with Vindow or similar hotel sourcing platforms.
  • Demonstrated success in scaling consulting offerings and managing P&L impact.
  • Strong leadership, client engagement, and cross-functional collaboration skills.
  • Analytical mindset with the ability to convert data into actionable insights.