Senior Content Marketing Specialist

International WELL Building Institute (IWBI)

Content Marketing Specialist driving content strategy and demand generation for IWBI's mission. Partnering closely with sales to turn campaigns into pipeline growth.

Posted 7/24/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in content strategy, video production, and SEO to drive engagement and conversion. Capable of managing integrated campaigns and collaborating with stakeholders to enhance brand presence and community growth.

Highest-signal resume keywords

Content MarketingVideo ProductionSEO StrategyHubSpot ExperienceProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyVideo StoryboardingVideo EditingContent CreationContent Roadmap DevelopmentAI-Assisted Content ProductionIntegrated Campaign ManagementCopywritingData AnalysisSocial Media Content Development

Soft Skills

Results-DrivenAgile ApproachTime ManagementCollaborationCreativity

Tools & Technologies

HubSpotCRM SoftwareVideo Editing SoftwareContent Management SystemsSEO Tools

Industry Keywords

Content MarketingHealthy BuildingsCommunity EngagementThought LeadershipCustomer Stories

About the role

Key responsibilities & impact

Own content strategy from TOFU to conversion, translating business goals into a content roadmap that grows the WELL community and fuels pipeline.
Stay ahead of emerging AI tools and workflows, embedding AI-assisted ideation, production and distribution into the content engine to scale output without sacrificing brand voice.
Lead ideation, scripting, filming and editing of video content for social and other platforms.
Create marquee content and derivative assets for our core content pillars, including guides, tutorials, articles, videos, webinars, case studies and thought leadership.
Identify and elevate customer stories and case studies, turning real-world outcomes into content that brings new people into the WELL movement.
Partner with IWBI thought leaders to craft narratives that advance IWBI’s broader mission to create healthier buildings and organizations, and position IWBI as the global convener of healthy building experts.
Develop and execute an SEO strategy to grow organic traffic and search authority around our core mission topics.
Manage integrated campaigns from concept through launch, partnering with the global sales team to convert inbound prospects into qualified sales opportunities.

Requirements

What you’ll need

At least 5 years of experience in content marketing, content strategy and video production.
Experience working within HubSpot or other CRMs.
Strong video storyboarding, production and editing skills.
An agile, self & results-driven approach to each project.
Proven ability to manage competing priorities & timelines in a fast-paced, deadline-driven environment.
A passion for creating and building.

Benefits

Comp & perks

Medical, Dental & Vision Coverage
401(k) Retirement Plan, including employer match (100% vested)
Life Insurance (Voluntary Life Insurance & AD&D for employee and dependents)
Short-term and long-term disability
Health Spending Account (HSA)
Flexible Spending Account (FSA)
Commuter Benefits
Time Off - PTO/VTO Days
Generous Parental Leave Policy
Wellness stipend
Citibike & Class Pass subscription
Annual ergonomics evaluation
Employer-supported childcare