International Planned Parenthood Federation (IPPF)

Digital Marketing Advisor – Commercial Sustainability

International Planned Parenthood Federation (IPPF)

full-time

Posted on:

Location Type: Hybrid

Location: Delhi • France

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Job Level

Junior

Tech Stack

WordPress

About the role

  • Conduct local market, client, and competitor analysis to inform country‑specific digital strategies.
  • Build MA‑level digital roadmaps aligned to clinic revenue goals, demand generation, and patient acquisition targets.
  • Identify audience segments and value propositions; map the end‑to‑end digital patient journey per market.
  • Develop service‑led social media strategies and paid advertising plans (e.g., Meta, TikTok, YouTube, local platforms).
  • Introduce and operationalize social media advertising, including campaign set‑up, A/B testing, and optimization.
  • Create reusable content templates and campaign toolkits to maximize engagement and reduce production effort.
  • Improve website content and UX to enhance patient confidence and conversion (find a clinic, services, fees, FAQs etc).
  • Implement SEO & AI best practices (on‑page, technical, and local SEO) to increase organic visibility.
  • Support WordPress updates, plugins, security basics, and content governance.
  • Explore, recommend, and pilot new digital channels (e.g., search, local listings, messaging/SMS/WhatsApp, display).
  • Design a cohesive digital patient experience across all touchpoints for an optimal brand experience.
  • Support e‑commerce for products (and expansion to marketplaces/affiliates).
  • Guide creation of low‑bandwidth, mobile‑first assets (short video, explainers, carousels, infographics).
  • Ensure accessibility and inclusive language across content; manage translations and localization.
  • Establish email and CRM foundations (or strengthen existing), including list hygiene and consent management.
  • Implement automated journeys (e.g., appointment reminders, post‑visit care, re‑engagement, feedback/NPS).
  • Train and upskill MA teams across core digital disciplines; deliver live and on‑demand training materials.
  • Develop a community of practice for cross‑MA learning, best‑practice sharing, and case studies/playbooks.
  • Ensure compliance with local data protection and privacy laws, IPPF safeguarding, and marketing consent practices.
  • Establish a unified KPI framework (e.g., reach, CTR, cost‑per‑lead, booking conversion, patient acquisition cost).

Requirements

  • Experience in a commercial setting (minimum 6-months) with demonstrated outputs linked to clear impact.
  • Digital marketing expertise across owned/earned/paid channels; proven paid media execution and optimization.
  • Website management & UX improvement; WordPress (or equivalent CMS) experience.
  • Search Engine Optimization (on‑page/technical/local) and familiarity with AI‑aware content optimization.
  • Analytics & insight: Google Analytics reporting; ability to translate data into actionable improvements.
  • International experience working in digital and/or e-commerce settings across multiple regions.
  • Capacity building: Experience training non‑specialists; strong facilitation and coaching skills.
  • Cross‑cultural collaboration: Comfortable working in diverse, low‑resource settings with local teams.
  • Working style: Independent, solutions‑oriented, adaptable; able to travel internationally (up to 20% travel).
  • Fluent in written and verbal communication in English is essential.
Benefits
  • Health insurance
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingSEOA/B testingcontent optimizationwebsite managementUX improvementGoogle Analyticssocial media advertisinge-commerceCRM
Soft Skills
trainingfacilitationcoachingcross-cultural collaborationindependentsolutions-orientedadaptablecommunication