Director, Field Marketing – Mass Engagement

International Justice Mission

Director of Field Marketing at International Justice Mission developing field-based strategies for community engagement and peer-to-peer fundraising. Fostering collaboration and optimizing supporter experience for social impact.

Posted 5/21/2026full-timeVirginia • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Develop and execute a comprehensive field marketing strategy spanning peer-to-peer events, canvassing, collegiate programs, and community activations
Establish scalable models, playbooks, and performance standards that enable local adaptation while ensuring brand and mission consistency
Lead annual and multi-year planning for field engagement growth and investment
Ensure all field programs reflect IJM’s ethical engagement standards and commitment to dignity
Oversee the strategy and execution of peer-to-peer fundraising events and face-to-face engagement initiatives
Partner with external agencies and vendors to manage canvassing operations, training standards, and performance outcomes
Optimize supporter recruitment, conversion, and follow-up experiences from field interactions
Ensure seamless integration between field-acquired supporters and broader retention and stewardship pathways
Lead strategy for collegiate engagement, including student chapters, campus events, and young adult mobilization
Strengthen leadership development pipelines for student and emerging leaders
Partner with internal teams to ensure collegiate audiences receive age-appropriate, mission-centered engagement journeys
Collaborate with Brand, Digital, Social Media, Creative, Data & Insights, and Retention teams to align field initiatives with national campaigns and messaging
Ensure field insights inform broader marketing, fundraising, and supporter experience strategies
Serve as a key contributor to integrated campaign planning and execution
Track and report on field marketing performance, including participation, revenue, cost-efficiency, and downstream retention outcomes
Identify growth opportunities, risks, and emerging trends within field engagement channels
Lead testing and innovation to improve engagement models, supporter experience, and ROI
Lead and mentor a high-performing field marketing team
Foster a collaborative, growth-oriented, and mission-centered team culture
Support cross-functional working groups and shared learning across engagement teams
Participation in IJM’s community of spiritual formation

Requirements

What you’ll need

10–15 years of experience in field marketing, experiential marketing, peer-to-peer fundraising, or grassroots engagement, preferably within a nonprofit or mission-driven organization
Proven track record of building and scaling field-based engagement or fundraising programs
Experience managing vendors, agencies, or distributed field teams
Strong strategic planning, budgeting, and performance optimization experience
Demonstrated ability to lead cross-functional initiatives and influence without direct authority
Excellent written and verbal communication skills with a strong commitment to mission-aligned storytelling
Expertise in field marketing performance metrics, ROI analysis, and cost modeling
Familiarity with CRM systems and supporter data flows from field to digital environments
Strong understanding of peer-to-peer fundraising, events, and face-to-face engagement best practices
Ability to translate field insights into actionable national strategies

Benefits

Comp & perks

Comprehensive Medical/Dental/Vision benefits
Monthly commuter and parking benefits in the DC metro area
Retirement benefit options
Paid leave starting at 23 days
12 holidays (plus early release the day prior)
Daily, quarterly, and annual community spiritual formation
Robust staff care resources

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

field marketingexperiential marketingpeer-to-peer fundraisingstrategic planningbudgetingperformance optimizationROI analysiscost modelingCRM systemsdata flow management

Soft Skills

leadershipcollaborationcommunicationstorytellingstrategic influenceteam mentoringgrowth-oriented mindsetmission-centered focuscross-functional initiative leadershipcommunity engagement