Vice President, Region Leader, Spend Management
Vizient, Inc
Global Vice President, Mass Market Engagement
International Justice Mission
full-time
Posted on:
Location: District of Columbia, Washington • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Lead and grow IJM’s mass audience revenue across monthly giving, one-time donations, seasonal campaigns, and advocacy moments
- Develop and execute integrated go-to-market strategies for U.S. mass market fundraising, including campaign roadmaps, segmentation, testing plans, and product positioning
- Design and optimize the full supporter journey from lead generation through conversion, retention, and loyalty to increase lifetime value
- Own creation, innovation, and performance of mass market fundraising products and seasonal campaigns; lead rapid testing of new giving formats and pricing models
- Oversee multichannel engagement across web, email, social, paid media, SMS, and offline and collaborate with global/regional teams to scale best practices
- Partner with data and analytics teams to define KPIs, track performance, lead A/B testing, and build dashboards for real-time reporting
- Lead and grow a high-performing team across campaign management, acquisition, retention, and supporter experience; manage agencies and platform partners
- Reports to the Chief Marketing Officer; role is hybrid in DC (onsite Tuesdays & Thursdays) or remote for non-local candidates; must have right to work in the United States
Requirements
- 12–15+ years of experience in fundraising, direct response marketing, digital acquisition, or consumer engagement roles, with a strong track record of revenue growth
- Proven success in developing and executing multichannel mass marketing strategies across paid, owned, and earned media
- Experience managing large-scale donor/customer acquisition and retention programs
- Demonstrated ability to lead teams through change, scale campaigns, and manage complex go-to-market plans
- Strong familiarity with CRM systems (Salesforce preferred), donor journey design, and marketing automation platforms
- Experience working in or alongside global organizations or multi-region campaigns is a plus
- Strategic thinker with strong analytical skills and business acumen
- Data-driven with experience in performance marketing, segmentation, and optimization
- Collaborative and cross-functional leader with excellent communication and influence skills
- Ability to manage vendors, creative teams, and media agencies for optimal performance
- Mature orthodox Christian faith as defined by the Apostles’ Creed; strong ethic of service and a passion for IJM
- Application requires Resume, Cover Letter & Statement of Faith; background check, police clearance, and reference checks required
