Intermedia Cloud Communications

Director of Analyst Relations

Intermedia Cloud Communications

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Job Level

Lead

Tech Stack

Cloud

About the role

  • Develop and execute a comprehensive global Analyst Relations strategy aligned with corporate growth and positioning objectives.
  • Build and maintain strong, trusted relationships with leading UCaaS and CCaaS analysts.
  • Lead participation in major analyst evaluations (Magic Quadrant, Wave, MarketScape, etc.).
  • Drive structured engagement plans to proactively influence analyst perception and coverage.
  • Develop and execute a GEO strategy to improve Intermedia’s visibility and positioning within AI-powered search engines and generative platforms (e.g., ChatGPT, Gemini, Perplexity).
  • Partner with Content, SEO, Product Marketing, and PR to ensure authoritative, differentiated, and technically accurate content is optimized for AI indexing and citation.
  • Monitor AI-generated responses related to UCaaS/CCaaS market comparisons and ensure Intermedia is accurately and competitively represented.
  • Identify content gaps and develop strategies to improve inclusion in AI-driven research and recommendation outputs.
  • Act as a visible and credible evangelist in industry forums and practitioner communities, including Reddit, Spiceworks, LinkedIn groups, and other relevant platforms.
  • Establish and maintain a positive, authoritative brand presence in online technical and buyer communities.
  • Monitor sentiment and competitive narratives across forums and respond strategically and appropriately.
  • Partner with Marketing and Communications to develop thought leadership content that fuels organic discussions and strengthens brand advocacy.
  • Track analyst commentary, peer reviews, AI-driven summaries, and community discussions to identify perception gaps.
  • Provide executive-level insights on analyst sentiment, competitive positioning, and emerging industry narratives.
  • Develop coordinated response strategies for misinformation or competitive claims impacting reputation.
  • Prepare executives for analyst engagements and public-facing thought leadership opportunities.
  • Ensure alignment between analyst messaging, AI-search positioning, content strategy, and product roadmap communication.
  • Work closely with Product Marketing, Corporate Marketing, PR, SEO, and Digital teams to create a unified perception strategy.

Requirements

  • 8+ years of experience in Analyst Relations, Product Marketing, Corporate Marketing, or related strategic roles within the UCaaS and/or CCaaS industry.
  • Deep knowledge of unified communications and contact center competitive landscapes.
  • Established relationships with leading analysts covering cloud communications and CX technology.
  • Demonstrated success influencing outcomes in major analyst evaluations (MQ, Wave, MarketScape, etc.).
  • Experience driving executive-level messaging and positioning strategies.
  • Demonstrated understanding of Generative Engine Optimization (GEO), AI-driven search behavior, and modern content visibility strategies.
  • Experience partnering with SEO and content teams to improve inclusion and positioning in AI-powered and traditional search environments.
  • Familiarity with how LLMs source, summarize, and reference enterprise technology vendors.
  • Experience engaging authentically in technical or practitioner communities (e.g., Reddit, peer review platforms, IT forums).
  • Strong executive presence and ability to serve as a credible public-facing industry voice.
  • Ability to navigate public discussions with authority, nuance, and brand sensitivity.
  • Strategic thinker with strong operational execution.
  • Exceptional written and verbal communication skills.
  • Strong cross-functional leadership and influence skills.
  • Data-driven mindset with experience measuring perception impact and brand sentiment shifts.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
Analyst RelationsProduct MarketingCorporate MarketingGenerative Engine OptimizationAI-driven search behaviorContent visibility strategiesExecutive-level messagingInfluencing outcomesData-driven mindsetMeasuring perception impact
Soft Skills
Strong executive presenceCredible public-facing voiceStrategic thinkerOperational executionExceptional written communicationExceptional verbal communicationCross-functional leadershipInfluence skillsBrand sensitivityNavigating public discussions