Account Director, Automotive

Interdependence

PR Account Director leading high-profile client automotive programs at a dynamic agency. Focusing on luxury and high-end automotive brands with a collaborative team environment.

Posted 5/2/2026contractRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Serve as senior lead for automotive account – 20 to 30 hours per week - providing high-level strategy, vision, and counsel to brand, marketing, and executive stakeholders.
Build trusted partnerships with client executives, aligning PR and integrated programs to drive measurable business and brand impact.
Oversee integrated communications programs, including product launches, executive visibility, lifestyle storytelling, and brand positioning within the luxury and performance automotive landscape.
Anticipate challenges and provide proactive solutions to ensure long-term client success.
Lead the strategy, planning, and flawless execution of high-touch automotive events, including vehicle launches, ride-and-drive programs, auto shows, concours events, press previews, and VIP experiences.
Manage event logistics, vendor partners, talent coordination, and on-site execution to deliver brand-defining moments.
Develop experiential concepts that connect automotive clients with luxury, lifestyle, fashion, and entertainment audiences.
Leverage existing relationships with top-tier influencers, tastemakers, and celebrity talent to drive brand visibility and cultural cachet.
Lead influencer and celebrity seeding, partnerships, and integrations across product launches and tentpole moments.
Oversee talent vetting, contracting, and on-site management at events, drives, and brand experiences.
Identify culturally relevant moments and personalities that align with each client's positioning.
Lead development of integrated media relations programs that secure meaningful, business-impacting coverage across automotive, lifestyle, luxury, and business outlets.
Shape executive narratives and messaging frameworks for complex automotive stories — including design, performance, innovation, heritage, and lifestyle angles.
Cultivate and maintain relationships with top automotive journalists (Motor Trend, Car and Driver, Road & Track, Robb Report, duPont REGISTRY, etc.) as well as luxury lifestyle and consumer media.
Oversee production of strategic content including press releases, bylines, and feature pitches.
Direct cross-functional internal teams and external partners to deliver high-quality work with efficiency and precision.
Provide direction and feedback to account staff and contractors supporting the business.
Manage program budgets, timelines, and staffing allocations across concurrent initiatives.

Requirements

What you’ll need

10+ years of PR or communications experience, with significant agency experience supporting automotive clients; experience with luxury or high-end automotive brands is a strong plus.
Proven track record leading integrated PR programs that include large-scale events, influencer partnerships, and celebrity engagement.
Established relationships with automotive and lifestyle media, as well as influencer and talent networks.
Deep understanding of the automotive landscape, including key trends across luxury, performance, EV, and emerging mobility.
Exceptional writing, pitching, and storytelling abilities.
Demonstrated leadership experience managing teams, budgets, and client portfolios.
Strong presentation, negotiation, and client relationship-building skills.
Comfortable working cross-functionally in a fast-paced, all-remote environment with frequent travel to events and on-site activations.
Available to work on a contract basis – 20 to 30 hours per week - with flexibility to scale hours around client programs and event cycles.

Benefits

Comp & perks

flexible remote work
opportunity to work alongside a top-tier agency team on premier automotive and luxury brand programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

PRcommunicationsevent managementinfluencer partnershipscelebrity engagementmedia relationscontent productionbudget managementstorytellingstrategic planning

Soft Skills

leadershipclient relationship buildingpresentationnegotiationproblem-solvingcollaborationcreativityadaptabilitycommunicationstrategic thinking