Senior Manager, Strategic Communications, Growth
Interactive Strategies
full-time
Posted on:
Location Type: Hybrid
Location: Washington • District of Columbia, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $82,500 - $100,000 per year
Job Level
Senior
About the role
- Qualify inbound leads and build new client relationships.
- Develop thoughtful proposals and presentations that include original strategic thinking and ideas.
- Work across teams (Strategy, Design, Content, Technology & Marketing) to develop detailed and accurate project budget estimates.
- Maintain and improve the library of proposal and presentation templates, keeping them up to date and recommending improvements where appropriate.
- Maintain relationships with clients established during the new business process to foster account growth and support project teams.
- Collaborate across teams to continuously improve the use of Hubspot CRM to capture client data, track revenue, create email lists, and manage client communications.
- Lead cross-functional collaborative efforts to develop and execute annual, quarterly, and monthly marketing plans across paid, earned, and owned channels to broaden our IS brand awareness.
- Collect, interpret, and report paid campaign performance data and make optimization recommendations to executive leadership on a quarterly basis.
- Lead weekly New Business & IS Marketing meeting to keep leadership informed on all active proposals, leads, and marketing efforts.
- Own the management of the IS organic/owned content editorial calendar.
- Manage annual award and directory submissions.
- Oversee the production of website content, including case studies, blog posts, and updates to general services pages.
- Manage the planning and execution of IS-hosted webinars.
- Identify speaking opportunities where key staff can present and help raise awareness of the company with potential clients.
- Identify and attend networking events to connect with potential clients.
- Support the operations team in the planning of IS.
- Nurture partnerships with technology providers.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 5-7 years of experience in B2B marketing and/or business development
- Strong writing, editing, and presentation skills are critical
- Organized, detail-oriented, and comfortable managing multiple projects
- Proficiency in Microsoft Word, Excel, PowerPoint, Figma
- Experience with CRM platforms such as HubSpot and project management platforms such as Teamwork is a plus
- A proactive, collaborative working mindset
- Sound judgement and a willingness to learn and adapt to evolving business needs
Benefits
- Company-sponsored health, vision and dental insurance
- Pre-tax Flexible Spending Account (FSA)
- Profit sharing
- 4 weeks of PTO to start, 5 weeks at year 3
- Company-paid short-term and long-term disability
- Company-paid life and AD&D insurance
- 11 paid holidays
- 401k with company match
- New business referral bonus
- Professional development opportunities
- Flexible work schedule
- Pre-tax DC Metro SmartBenefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingbusiness developmentwritingeditingpresentation skillsproject managementdata interpretationcampaign performance analysisstrategic thinkingbudget estimation
Soft skills
organizational skillsdetail-orientedcollaborative mindsetproactivesound judgementadaptabilityclient relationship managementcommunication skillsteam leadershipnetworking
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business