Senior Sales Manager – Programmatic Full-Funnel Performance

Interactive Performance Deutschland GmbH

Senior Sales Manager managing the Media Agency Landscape in DACH region for Interactive Performance Deutschland GmbH. Focused on acquiring new clients and managing results in a hybrid work environment.

Posted 7/21/2026full-timeHamburg • 🇩🇪 GermanySenior💰 €63,000 - €90,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive B2B sales experience in display advertising and programmatic media buying, with a strong ability to build and leverage a network within the DACH media agency landscape. Proven track record of closing deals and managing revenue ownership for accounts while effectively communicating full-funnel KPIs.

Highest-signal resume keywords

B2B Sales ExperienceProgrammatic Media BuyingFull-Funnel KPIsNative German SpeakerNetwork Within DACH Media

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Display AdvertisingRetargetingAdTechCPMCPVCPOCPLCPCROASAffiliate Market Knowledge

Soft Skills

Hunter MentalityIndependent WorkActive Networking

Industry Keywords

DACH MarketMedia AgenciesAgency HoldingsTier-A Network AgenciesIndustry Events

About the role

Key responsibilities & impact

You independently win new clients across the DACH media agency landscape — no lead lists, no micromanagement.
You leverage your existing network within media agencies as your first lever and grow it systematically.
You conduct initial meetings, pitches and closing conversations independently at senior and C‑level.
You convincingly explain our full-funnel model, from CPM and CPV in the upper funnel to CPO, CPL and CPC in the lower funnel, and demonstrate how we take full outcome responsibility across the entire funnel.
You qualify your own pipeline, report weekly to senior management and are the revenue owner for your accounts.
You actively use industry events (OMR, dmexco, Ad Summit) for relationship building and new client acquisition.
You work directly with the Managing Director — short communication lines and real decision-making authority.

Requirements

What you’ll need

At least 5 years of B2B sales experience in display advertising, programmatic, retargeting or AdTech — not a theorist, not a junior calling themselves senior.
Proven closes with media agencies within the last 12 months. We will ask for specifics — concrete numbers.
An existing, actively usable network across at least 2–3 major agency holdings (WPP, Omnicom, Publicis, Dentsu, Havas, Mediaplus, pilot) — not just LinkedIn contacts but real, talkable partners.
Understanding of programmatic media buying and full-funnel KPIs (CPM, CPV, CPO, CPL, ROAS). You don’t have to operate the stack, but you must be able to explain it persuasively.
German at native-speaker level — the DACH market is your home.
Hunter mentality: you prospect, you close, you grow with your revenue, not with your title.
Experience on the publisher or AdTech side (e.g., Criteo, RTB House, Advanced Store, KUPONA, releva, ad pepper media, media.ventive or comparable retargeting players): you know the business model from the inside.
Knowledge of the affiliate market and its role as a revenue intermediary (Awin, Tradedoubler, belboon): you understand where networks end and publishers begin.
An existing network within the DACH media world.
Experience selling to tier‑A network agencies, not only direct advertisers.
Ability to work independently in a small, fast-paced team without a large sales infrastructure.
Active networker at industry events such as TactixX, dmexco and OMR — not just a visitor.

Benefits

Comp & perks

Full sales ownership: you manage the media agency landscape independently — no micromanagement, no lead quotas, no manager telling you how to sell.
Direct line to the Managing Director: decisions in hours, not weeks. Pitch support at holding‑company C‑level comes directly from the MD.
Unique product: full-funnel display retargeting with complete outcome accountability — there is no comparable offering in DACH.
Recurring commission: you earn from clients for as long as they stay with IPD — not a one-off signing bonus and no cap.
Hybrid working: Hamburg (Neumühlen, directly on the Elbe) as base, with a flexible remote model.
You build something: you are the first hire. What you build belongs to you and can position you to become Head of Sales in the medium term.