Content Marketing Manager
Interact Software
full-time
Posted on:
Location Type: Hybrid
Location: Manchester • 🇬🇧 United Kingdom
Visit company websiteSalary
💰 £40,000 - £45,000 per year
Job Level
Junior
About the role
- Develop a content strategy that aligns with overall marketing and business objectives, brand voice, and target audience needs, with a keen eye on emerging AI and LLM trends.
- Map content to each stage of the buyer's journey, identifying gaps and opportunities to attract, engage, convert, and retain customers across various marketing campaigns and touchpoints.
- Identify key topic clusters and content opportunities to establish topical authority and expertise in the employee experience space.
- Translate product offerings into compelling, clear, and engaging content narratives across various formats (blog posts, articles, whitepapers, case studies, videos, infographics, social media, email sequences, website copy, etc.) to fuel demand generation.
- Drive the strategy for multi-format content development across written, visual, audio, and interactive mediums (e.g., blogs, videos, infographics, podcasts, social posts), providing guidance and oversight to ensure each asset aligns with brand voice and audience needs.
- Repackage and repurpose existing content into new formats to extend reach and engagement, adapting messaging for different channels and consumption styles.
- Leverage generative AI tools for content ideation, drafting, research, and repurposing, while ensuring human oversight, expertise, creativity, and brand integrity.
- Optimize content specifically for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), including structured data implementation, schema markup, and conversational formatting to maximize visibility in AI-powered search results and summaries.
- Conduct in-depth keyword research and topic clustering to inform content creation, with a strong understanding of how evolving search algorithms (e.g., Google's E-E-A-T guidelines, helpful content updates) impact content strategy and visibility.
- Stay abreast of the latest developments in AI, LLMs, and search algorithms to continuously refine content strategies and maintain a competitive edge.
- Develop content initiatives that position the company and key stakeholders as industry experts and thought leaders, including long-form articles, whitepapers, research reports, webinars, and speaking engagement support.
- Collaborate with internal subject matter experts to extract valuable insights and translate them into compelling, authoritative content.
- Analyze content performance and provide recommendations to iterate on content strategies, improve performance, and demonstrate ROI, particularly in relation to demand generation efforts.
- Establish and maintain editorial guidelines, content calendars, and workflow processes to ensure efficient and timely content delivery across all campaigns and initiatives.
- Conduct regular content audits to identify outdated information, broken links, and opportunities for content refresh and repurposing.
Requirements
- Proven experience in content marketing, within B2B software.
- Demonstrated ability to develop and execute successful content strategies that specifically support demand generation campaigns and guide buyers through their journey.
- Success in establishing and amplifying thought leadership through content.
- Strong track record of leveraging data to inform and optimize content performance.
- Experience with content distribution channels and performance measurement.
- Ability to effectively prioritize and manage time to address multiple responsibilities.
- Understanding of marketing strategies, including digital marketing, demand generation, content creation, and lead nurturing.
- Expertise in SEO principles and practices, including advanced keyword research, on-page optimization, technical SEO, and strong familiarity with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
- Proficiency and practical experience with generative AI tools and Large Language Models (LLMs) for content ideation, creation, and optimization.
- Strong analytical skills with a data-driven mindset, capable of interpreting complex content and campaign performance data.
- Excellent written and verbal communication skills.
Benefits
- 25 days annual leave (with the option to buy and sell additional days)
- Cycle to work scheme
- Access to Learning & Development platform
- Life Insurance
- Auto Enrolment Pensions
- Healthshield (Cashback on dental check-ups and fillings, eye tests, physiotherapy, prescriptions and much more
- Reimburse for usage of personal mobile phone
- Free Gym membership and Free Friday lunch for office based staff
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content marketingcontent strategydemand generationSEOkeyword researchon-page optimizationtechnical SEOAnswer Engine Optimization (AEO)Generative Engine Optimization (GEO)content performance analysis
Soft skills
time managementprioritizationanalytical skillswritten communicationverbal communicationcollaborationcreativityadaptabilityleadershipstrategic thinking