Senior Product Manager

Intentsify

Senior Product Manager responsible for strategy and execution of Insights product at Intentsify. Collaborating with cross-functional teams to deliver data-driven insights for B2B marketers.

Posted 6/19/2026full-time🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own and evolve the product vision, strategy, and roadmap for Intentsify’s Insights offerings
Define and prioritize initiatives that deliver actionable insights across intent data, audience behavior, campaign performance, and market intelligence
Translate high-level strategy into detailed product requirements, user stories, and acceptance criteria
Lead end-to-end product development for Insights features, from discovery through launch and iteration
Partner closely with Engineering to design scalable data pipelines, analytics frameworks, and insight-generation logic
Conduct customer interviews, usability testing, and data analysis to deeply understand user workflows, pain points, and decision-making needs
Define success metrics and KPIs for Insights products, including adoption, engagement, and business impact
Work closely with Product Marketing to support messaging, positioning, and go-to-market plans for new and existing Insights capabilities

Requirements

What you’ll need

5–8+ years of product management experience, with a strong focus on data, analytics, or insights-driven products
Proven track record of shipping customer-facing data products in a B2B SaaS environment
Strong analytical skills and comfort working with complex datasets, metrics, and experimentation
Experience collaborating closely with engineering and data science teams
Ability to translate complex technical concepts into simple, compelling user experiences
Excellent communication, prioritization, and stakeholder management skills
Experience in martech, adtech, intent data, or B2B analytics is a strong plus.

Benefits

Comp & perks

401(k) matching
Health insurance
Paid time off
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product managementdata analysisanalytics frameworksdata pipelinesuser storiesacceptance criteriaKPI definitioncustomer-facing data productsB2B SaaSexperimentation

Soft Skills

analytical skillscommunicationprioritizationstakeholder managementcollaborationuser experience designcustomer interviewsusability testingdecision-makingproblem-solving