VP of Strategic Accounts

Intentsify

VP of Strategic Accounts managing B2B client relationships and driving revenue growth at Intentsify. Leveraging intent data solutions to enhance customer engagement and satisfaction.

Posted 4/17/2026full-timeWestwood • Massachusetts • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Manage multiple accounts in POD; develop positive working relationships with all customer touch points.
Drive client retention, renewals, upsells and client satisfaction.
Work closely with Campaign Management and Product on day-to-day operational processes including, optimization, troubleshooting and QA.
Work closely with Global Insights Reporting Team and Operations to determine root causes for customer success or failure and drive requirements for product or process enhancement and development as needed.
Partner with internal crossfunctional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign.
Leverage technical tools and quantitative data to manage campaigns to success, high customer satisfaction and renewal.
Work with Global Insights Reporting Team to prepare campaign insights reporting, including analysis and research.
Manage weekly and finalization strategy and documentation with campaign management and ops.
Manage customer activity with CRM tools for maximum efficiency and visibility, with carefully executed follow up to closure on open issues.
Identify and engage opportunities to upsell and cross sell new products, personas and business units within existing customer accounts.
Focus on ensuring we maintain superior customer service levels, operational excellence and strategic insight.

Requirements

What you’ll need

10+ years of quota carrying B2B software/technology or demand generation sales, and closing complex sales cycles.
Consistent track record of meeting or over-achieving quota.
Experience closing transactions to line of business executives.
Experience closing transactions with B2B agencies.
Experience selling B2B intent data software, content syndication, and programmatic display in the B2B technology space.
Desired Requirements BA/BS degree or equivalent practical experience.
Experience selling to Enterprise CMOs, VPs Demand Gen, Marketing Operations, and Sales leaders.
Experience closing $1M+ transactions.
Familiarity with marketing tech stack (Marketo, Eloqua) and B2B publishers/media.
Strong and demonstrated written and verbal communications skills.
Ability to work in a fast-paced, team environment.
Strong customer references.

Benefits

Comp & perks

Competitive Medical, Dental, and Vision plans.
401k with Company Match.
Flex-time and open vacation policy.
Tremendous growth opportunity within a fast-growing start up.
Short term and long term disability.
Life Insurance.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B software salesdemand generation salesclosing complex sales cyclesselling B2B intent data softwarecontent syndicationprogrammatic displaycampaign managementcustomer relationship management (CRM)data analysisupselling

Soft Skills

customer servicecommunication skillsteam collaborationrelationship managementstrategic insightoperational excellenceproblem-solvingcustomer satisfaction focusadaptabilitynegotiation

Certifications

BA/BS degreeequivalent practical experience