IntelliShift

Demand Generation Manager

IntelliShift

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $110,000 - $115,000 per year

About the role

  • Develop, execute, track and optimize end-to-end demand engine
  • Own the strategy and execution of programs that create and capture demand across the full buyer journey
  • Partner closely with our outbound ADR team, Customers Success, Sales & Marketing teams to align on goals, messaging, processes, and KPIs
  • Lead the demand gen team responsible for our portfolio of programs across all channels and the entire customer journey
  • Track and report on key demand gen metrics to include sources impacting booked meetings, opportunities, HIRO pipeline, and revenue
  • Proactively leverage a multi-channel approach, including SEM, SEO, AIO, social media, video, mailers, gifting, content syndication, partners, etc.
  • Design and run structured experiments across channels, messaging, offers, and audiences; document learnings and apply insights to future programs.
  • Partner closely with Revenue Operations to ensure clean data, attribution integrity, funnel visibility, and consistent definitions across marketing and sales

Requirements

  • A minimum of 6 years of experience in demand generation or growth marketing roles with increasing levels of responsibility and ownership of outcomes.
  • A demonstratable record of pipeline performance, campaign execution and analysis, ability to manage a budget to the penny
  • A strong understanding of the difference between lead gen and demand gen strategies and proven experience in successfully creating and capturing demand.
  • Strong project and peer management skills to get everyone on the same page to execute, in fast-paced, innovative SaaS environment.
  • Excellent communication and change management skills to effectively educate internal teams on the strategy, our goals, and how we will execute.
  • A bias towards action, accountability and a willingness to dive in.
  • Ability to lead and manage multiple projects at the same time in a fast-paced environment.
  • Time in seat with Hubspot, Pardot or similar marketing automation programs
  • A high degree of comfort in Salesforce with the ability to build critical reporting
Benefits
  • competitive compensation, commensurate with experience
  • company-subsidized medical, dental, and vision insurance for all FT employees
  • 401K with a 4% company contribution
  • Flexible PTO
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationgrowth marketingpipeline performancecampaign executionbudget managementlead generation strategiesproject managementdata attributionreporting
Soft Skills
communicationchange managementpeer managementaccountabilitytime managementcollaborationstrategic thinkingproblem-solvingadaptability