Intellibright

Director of Paid Media

Intellibright

full-time

Posted on:

Location Type: Hybrid

Location: Rollingwood • Texas • United States

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Salary

💰 $102,000 - $144,000 per year

Job Level

Lead

About the role

  • Full accountability for Paid Search and Paid Social performance across all client accounts
  • KPI definition, ownership, and enforcement across spend efficiency, lead quality, conversion performance, and revenue contribution
  • The standard of excellence for how paid media is planned, executed, reported, and improved at Intellibright
  • Full-funnel paid media strategy aligned to business outcomes, not platform metrics
  • Final authority on budget allocation, pacing, and optimization decisions tied to measured client impact
  • Intent, keyword, and query strategy across branded, non-branded, local, and high-value demand
  • Integration of paid media strategy with CRO, landing page performance, and website experience
  • Cross-channel alignment with SEO to maximize total SERP visibility and demand capture
  • Guardrails for platform automation, AI bidding, and recommendation adoption. Platforms do not make decisions here, you do.
  • Partnership with Analytics to develop AI-powered insights, alerts, and forecasting frameworks that guide faster, smarter decisions
  • Performance assessment with the authority and confidence to recommend pivots, budget reallocations, or increased investment based on signals
  • Executive-ready performance narratives that move conversations from metrics to direction
  • Hiring, mentorship, and elevation of SEM managers and specialists
  • Contribution to client retention, expansion, and long-term account health
  • Proactive identification of risk, inefficiency, and growth opportunity across the portfolio

Requirements

  • 8 to 12 years of hands-on paid search experience, with at least 2 years in a leadership role with direct accountability for team and performance outcomes
  • Deep, hands-on expertise in Google Ads. You know the platform at a mechanical level: bidding levers, campaign structure, auction dynamics, audience signals, and how to diagnose and fix performance problems before clients notice them.
  • Proactive by nature. You are not waiting for a report to tell you something is wrong. You are scanning performance across your client portfolio consistently, spotting trends early, and acting on them.
  • Proven ability to own KPIs tied to revenue and lead quality, not just report on them
  • Track record of managing large, complex budgets profitably across multiple clients
  • Strong command of AI, automation, and auction dynamics with clear judgment on when and how to apply them
  • Experience partnering with analytics teams to surface insights, build forecasting frameworks, and drive optimization
  • Ability to assess downstream impact beyond platform-reported conversions
  • Confidence presenting performance direction to senior and C-level stakeholders. You bring conviction, not just slides.
  • Agency or multi-client experience strongly preferred
  • High bar for thinking, clarity, accountability, and ownership
Benefits
  • Base Salary: $102,000 to $144,000 depending on experience
  • 5% performance-based bonus opportunity
  • 100% company-paid healthcare premiums including medical, dental, vision, and life
  • 401(k) with up to 5% company match
  • 28 days combined PTO and holidays plus two additional remote work weeks annually
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid searchpaid socialKPI definitionGoogle Adscampaign structurebidding leversautomationAI biddingperformance assessmentbudget management
Soft Skills
leadershipproactiveaccountabilityclarityownershipcommunicationmentorshipconfidencestrategic thinkingproblem-solving