Conversion optimization across websites and the full funnel from entry point through conversion
Analysis of user behavior using analytics, heatmaps, session recordings, and funnel analysis
Identification of conversion bottlenecks and UX friction impacting lead and revenue outcomes
Evaluation of how channel traffic from Paid Media, SEO, and Social interacts with on-site experience
Development and prioritization of CRO hypotheses tied directly to business and performance goals
Design, execution, and analysis of A/B and multivariate tests across layouts, forms, CTAs, and messaging
Recommendation and implementation of UX, design, and content changes that improve clarity and conversion
Hands on work in WordPress to implement page updates, templates, and conversion focused enhancements
Collaboration with strategy, Paid Ads, SEO, and Social teams to align on traffic intent and campaign goals
Clear reporting on results with a focus on measurable outcomes rather than vanity metrics

Requirements

5 or more years of experience in conversion rate optimization, website optimization, or digital performance
Proven success improving conversion rates through experimentation and UX improvements
Strong proficiency with CRO and testing tools such as Optimizely, VWO, Google Optimize, or similar
Experience with analytics platforms such as Google Analytics
Ability to work directly in WordPress to implement changes
Familiarity with heatmapping and session recording tools such as Crazy Egg, Hotjar, or equivalent
Strong understanding of UX principles, user psychology, and funnel optimization
Ability to translate behavioral data into clear, testable recommendations
Comfort working as a contractor in a fast paced, performance driven environment
Agency or multi client experience preferred

Benefits

Contract role
Pay starting at $50 per hour, dependent on experience and scope
Flexible engagement structure based on client needs and performance impact
Opportunity for extended or expanded engagement based on results**

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

conversion rate optimizationwebsite optimizationA/B testingmultivariate testingUX improvementsfunnel optimizationbehavioral data analysisCRO hypotheses developmentanalyticsuser psychology

Soft Skills

collaborationcommunicationreportingproblem-solvingadaptabilityattention to detailcreativitystrategic thinkingtime managementclient management