
Senior Manager, Marketing Analytics, Data Engineering
Intellibright
full-time
Posted on:
Location Type: Hybrid
Location: Austin • Texas • United States
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Salary
💰 $114,000 - $150,000 per year
Job Level
Tech Stack
About the role
- The evolution of Intellibright’s marketing and revenue analytics infrastructure, ensuring scalability, reliability, and clarity
- End to end ownership of the analytics and reporting ecosystem, including data integrity, pipelines, models, dashboards, and documentation
- Design and maintenance of data pipelines from ad platforms and CRMs into BigQuery
- Canonical data models that connect marketing events to pipeline, sales, and revenue
- Validation of data flows and transformations to ensure accuracy and consistency across systems
- Trusted source of truth for performance data across Paid Search, SEO, Paid and Organic Social, Display, Connected TV, Web, CRM, and offline conversions
- Delivery of modeled data into visualization tools that power executive dashboards and internal reporting
- Expansion of full funnel reporting frameworks that reinforce revenue accountability for clients and internal teams
- Partnership with the Chief Digital Officer and senior leaders to prioritize analytics and engineering initiatives
- Support of QBRs and strategic planning through trusted, defensible performance insight
- Evaluation and optimization of analytics tooling including GA4, Looker Studio, BigQuery, CRM integrations, and attribution frameworks
- Identification of opportunities to automate workflows, improve reliability, and reduce manual effort
- Establishment of documentation, standards, and best practices for analytics and data engineering
Requirements
- 6 to 9 years of experience in marketing analytics, data engineering, or performance intelligence
- Hands on experience building and maintaining data pipelines into BigQuery
- Deep understanding of marketing and revenue data across paid, organic, web, and CRM systems
- Strong fluency in Google Cloud Platform
- Experience with Fivetran, Zapier, Looker or Looker Studio, Cloudflare, and GitHub
- Ability to design and maintain scalable data models and transformations
- Strong understanding of attribution, funnel modeling, and measurement tradeoffs
- Ability to translate technical systems into clear business insight
- Comfort operating in a growing, evolving analytics environment
- Agency or multi client experience strongly preferred**
Benefits
- Base Salary: $114,000 to $150,000 depending on experience
- 5 percent performance based bonus opportunity
- 100 percent company paid healthcare premiums including medical, dental, vision, and life
- 401(k) with 5 percent company match
- 28 days combined PTO and holidays plus two additional remote work weeks annually**
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data pipelinesdata integritydata modelsdata transformationsattributionfunnel modelingperformance analyticsmarketing analyticsdata engineeringrevenue accountability
Soft skills
communicationpartnershipstrategic planningproblem-solvingadaptability