Intel 471

Product Marketing

• Support the development and execution of go-to-market (GTM) plans for product launches and feature releases
• Gradually take ownership of smaller launches, feature releases, or defined product areas
• Coordinate cross-functional efforts across product, sales, demand gen, and content
• Contribute to positioning and messaging development, helping translate technical capabilities into clear customer value
• Create and maintain core marketing and sales assets (one-pagers, datasheets, decks, battlecards, FAQs)
• Partner with content teams to support blogs, case studies, and campaign assets
• Conduct competitive and market research; synthesize insights into actionable recommendations
• Support development of buyer personas and contribute to refining messaging based on customer insights
• Build and maintain sales enablement materials and training resources
• Support internal enablement sessions and help improve field readiness
• Help manage timelines, content calendars, and launch checklists to keep initiatives on track

Product Marketing Manager