Director of Content and Social Marketing

Integrity Marketing Group LLC

Director of Content and Social Marketing leading Integrity's content and social strategy. Overseeing execution across business units and ensuring alignment with enterprise marketing goals.

Posted 4/29/2026full-timeDallas • Texas • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own the enterprise-level content and social strategy, ensuring alignment across business units, brands, and platforms
Define channel-specific roles for web, email, social, influencer, and emerging platforms within the broader marketing ecosystem
Establish scalable frameworks and standards for content and social execution to be implemented across business lines (life, health, and wealth) and Integrity owned companies
Lead Integrity’s organic social strategy across platforms, ensuring consistent voice, positioning, and execution
Develop and oversee influencer and creator/agent partnerships
Ensure social channels support executive visibility and positioning of key talent and employees as thought leaders
Write and schedule social media posts, promotional copy, and event listings to support marketing campaigns
Oversee social media advertising efforts across all platforms, leading strategic planning and execution of media budgets
Oversee enterprise content calendars across products, projects and initiatives
Leverage AI tools to improve content ideation, efficiencies, optimization, and performance analysis
Write and oversee high-impact content, including blogs, thought leadership pieces, executive communications, and campaign messaging optimized for visibility, SEO, and industry exposure
Lead, mentor, and scale content and social media team

Requirements

What you’ll need

Bachelor's degree in English, communications, marketing, or a related field
6+ years of marketing leadership experience in agency or corporate settings
Demonstrated leadership setting enterprise-level strategy while remaining close to execution of content marketing, social media management, editorial direction, and brand storytelling
Exceptional writing, editing, and messaging abilities
Experience leveraging AI tools to enhance content strategy, production, or measurement
Proven experience managing teams and cross-functional projects
Skilled in SEO, analytics platforms, and content management systems
Experience in holistic content and social media planning, including social media advertising

Benefits

Comp & perks

Competitive compensation package
Benefits that make work more fun and give peace of mind

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content strategysocial media managementSEOcontent marketingwritingeditinganalyticscontent management systemsinfluencer partnershipssocial media advertising

Soft Skills

leadershipteam managementcross-functional collaborationcommunicationmentoringstrategic planningexecutioncreativityorganizational skillsthought leadership