Creative Strategist

IntegrateUp

Creative Strategist developing compliant, high-volume direct-response ads for Organics Ocean’s science-backed DTC supplement brand. Turning performance data into scalable UGC, video, static, and motion creative.

Posted 8/11/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $82,000 - $102,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in direct-response creative strategy and scripting, with a strong focus on narrative storytelling and compliance with FTC/FDA guidelines. Proficient in utilizing AI tools for creative processes and analyzing performance metrics to enhance customer acquisition.

Highest-signal resume keywords

Direct-Response Creative StrategyNarrative StorytellingFTC/FDA Compliance KnowledgeAI Tool IntegrationUGC Ad Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Script WritingCreative Brief DevelopmentPerformance AnalysisDirect-Response CopywritingMarketing Angle TranslationAd Metrics FluencyVisual BriefingContent CreationCreative TestingAgile Environment Adaptability

Soft Skills

Highly CoachableCollaborationAdaptability

Tools & Technologies

ClickUpDropboxCanvaAdobe Creative CloudChatGPTClaudeHiggsfieldMeta AdsTikTokYouTube

Industry Keywords

DTC E-CommerceSupplement BrandsUGC ContentConsumer-Friendly MarketingPaid Social/Search Advertising

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead the complete creative lifecycle from competitive research through angle ideation, script writing, visual briefing, and performance review
Deliver 3–6 creative briefs weekly for primary SKUs and 2–4 weekly for secondary SKUs
Integrate AI tools into scripting, storyboarding, and concepting workflows
Organize creative timelines, briefs, and assets in ClickUp and Dropbox
Write line-by-line ad scripts with visual cues, screen directions, text-on-screen, and voiceover instructions
Craft narrative-driven ads with direct-response hooks and pattern interrupts
Translate supplement formulations into benefit-focused marketing angles while following FTC/FDA compliance guidelines
Oversee UGC-style content, video ads, static graphics, and motion graphics
Deploy modular asset variations and analyze Hook Rate, Hold Rate, CTR, CVR, and CPA
Collaborate with media buyers, Product, CRO, and Supply Chain teams
Align creative testing and ad scaling with inventory levels
Establish performance baselines and launch compliant creative angles to improve customer acquisition
Build an AI-assisted creative testing pipeline and improve ad efficiency over 12 months

Requirements

What you’ll need

5+ years in direct-response creative strategy and scripting for paid social/search in a DTC e-commerce environment
Proven experience scaling supplement or wellness brands with high-volume UGC ad strategies
Strong narrative storytelling and direct-response copywriting skills
Highly coachable and able to thrive in an agile environment
Ability to translate complex product formulations into consumer-friendly marketing angles
Direct knowledge of FTC/FDA dietary supplement advertising rules
Fluency in Hook Rate, Hold Rate, CTR, CVR, and CPA metrics
Hands-on skill with Canva or Adobe Creative Cloud
Experience using ChatGPT, Claude, Higgsfield, or similar AI tools
Direct experience with Meta, TikTok, YouTube, Google Ads, Dropbox, and Google Workspace
Ability to accommodate limited required travel
Willingness to work US time zones regardless of geographic location
Access to a computer, reliable internet connection, and distraction-free work environment
Familiarity with ClickUp, Asana, or Monday.com preferred
Familiarity with GetHookd, Motion, Foreplay.co, and Meta Ad Library preferred
Leadership experience is a plus
Must be legally authorized to work for a US employer without sponsorship

Benefits

Comp & perks

15 days of PTO + 10 paid U.S. holidays per year
Comprehensive healthcare, dental, and vision plans
401(k) with a best-in-class company match
Exclusive employee product discounts
100% remote position
Professional evolution and development opportunities
True ownership without micromanagement