Head of Marketing – Content Strategy, Content Strategist

Integrant, Inc.

Lead content strategy as Head of Marketing at Integrant, creating thought leadership-driven growth engines. Shape narratives targeting enterprise buyers in U.S.

Posted 5/17/2026full-timeCairo • 🇪🇬 EgyptLeadWebsite

About the role

Key responsibilities & impact

Define and own Integrant’s content-led marketing strategy, aligned with enterprise GTM objectives.
Build, mentor, and scale a focused content function centered on thought leadership creation.
Establish operating cadence, content KPIs, and performance tracking tied to pipeline influence (not vanity metrics).
Partner with U.S. leadership, delivery, and technical teams to align content with business priorities and market positioning.
Develop deep, opinionated content strategies targeting U.S.large enterprises.
Craft narratives that reflect real company perspectives, technical depth, and differentiated points of view.
Ensure all content builds trust and credibility before sales engagement, rather than pushing direct conversion.
Translate complex technical capabilities into clear, strategic business insights for executive audiences (CTOs, CIOs, VPs).
Lead the creation high-quality content assets Monthly.
Structure and conduct expert interviews with internal leaders to extract insights and convert them into compelling assets.
Build and enforce content frameworks, guidelines, and quality standards.
Ensure content is:
- Substantive and technically credible
- Position-driven (not generic or safe)
- Aligned with ICP challenges and decision-making processes
Own Integrant’s market positioning through content.
Ensure the company is perceived as a trusted, expert partner, not a transactional or commoditized vendor.
Maintain consistency in tone, narrative, and strategic messaging across all content outputs.
Take and communicate clear market positions, even when they challenge conventional thinking.
Define and execute content distribution strategy after establishing a strong content foundation.
Leverage channels such as:
- LinkedIn
- Articles and publications
- Email campaigns
Focus on sharing insights and building relationships, not direct selling.
Build and nurture a community of aligned prospects who resonate with Integrant’s approach.
Manage and coordinate external and internal contributors, including:
- SEO specialists (post-content creation)
- Email marketing contractors
- Research, editorial, or coordination support
Ensure clear ownership, workflows, and quality control across all contributors.
Develop deep understanding of:
- Ideal Customer Profile (ICP)
- Buyer personas
- Enterprise buying journeys and pain points
Align content with buyer psychology, decision criteria, and long sales cycles.
Continuously refine content strategy based on market feedback and engagement signals

Requirements

What you’ll need

7–10+ years in B2B marketing, content strategy, or thought leadership roles within technology or software services.
Proven experience building high-quality, insight-driven content targeting enterprise clients in U.S. or European markets.
Strong ability to translate technical expertise into business-relevant narratives.
Experience working closely with technical teams, SMEs, or complex products/services.
Excellent English communication and writing skills with a strong editorial mindset.
Demonstrated ability to own strategy and execution end-to-end.
Clear understanding of enterprise buyer behavior, ICP development, and long sales cycles.
Background in software services, consulting, or technology environments serving U.S. clients.
Experience in industries such as biotech, medical devices, manufacturing, or regulated sectors.
Experience with SEO, email marketing, or distribution channels (as amplification layers, not primary drivers).
Experience building content engines, editorial programs, or thought leadership platforms.
Experience in AI/ML, data engineering, or enterprise technology domains.

Benefits

Comp & perks

Salary paid in USD
Six-month career advancing opportunities
Supportive and friendly work environment
Premium medical insurance [employee +family]
English language development courses
Interest-free loans paid over 2.5 years
Technical development courses
Planned overtime program (POP)
Employment referral program
Premium location in Maadi
Social insurance

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content strategyB2B marketingthought leadershipSEOemail marketingenterprise technologyAI/MLdata engineeringnarrative craftingcontent distribution

Soft Skills

communicationwritingeditorial mindsetleadershipmentoringstrategic thinkingcollaborationrelationship buildingquality controlinsight extraction