Regional Product Marketing Manager

Integra LifeSciences

Regional Product Manager for Wound Reconstruction, executing marketing strategies and brand development. Collaborating with teams to promote products and develop training plans, while supporting sales efforts.

Posted 5/5/2026full-timePrinceton • New Jersey • 🇺🇸 United StatesJuniorMid-Level💰 $109,250 - $149,500 per yearWebsite

About the role

Key responsibilities & impact

Responsible for marketing related to Wound Reconstruction product(s)
Creating and executing omni-channel brand strategies within the product portfolio and marketing function consistent with overall business objectives
Leading development and execution of marketing plans, tactical programs, tradeshows, sales team education, supporting medical education/bioskills labs, and product commercialization
Define strategic product line priorities by evaluating competitors, market share, and industry trends
Develop brand assets including sales collateral, digital/social media campaigns, demo tools and selling framework required for product promotion, training and education
Support development of sales training plans and events for the Wound Reconstruction Portfolio
Deliver product training to sales representatives
Works collaboratively with Global Marketing and other related departments to ensure products are optimally positioned in the market
Lead development and execution of digital strategy in collaboration with corporate marketing
Develop, continuously monitor and disseminate unit demand forecasts
Help prepare and manage revenue forecasts and opex budgets related to assigned product line(s)
Support the Company’s medical education initiative by assisting in the preparation and implementation of surgeon training courses
Plan, execute and/or participate in designated tradeshows and conferences

Requirements

What you’ll need

Bachelor’s degree in marketing, engineering or related discipline
MBA preferred
Minimum of 2-5 years marketing experience in the medical device or closely related industry
Direct marketing experience with regenerative tissue/wound reconstruction a plus
Ability to develop comprehensive strategies across therapeutic areas, aligning cross functional partners
Understanding of the hospital inpatient and outpatient care setting reimbursement landscape
Created components of comprehensive marketing plans
Effectively worked with both direct and indirect sales force to achieve results
Implemented elements of brand positioning strategies that resulted in incremental demand for products
Demonstrated project management and excellent written and verbal communication skills are necessary
Demonstrated quantitative and qualitative analytic skills, specifically marketing and financial analysis
Flawless execution of communication and promotional campaigns (e.g. labs, tradeshows, customer education)
Ability to travel 30% of time

Benefits

Comp & perks

medical
dental
vision
life insurance
short- and long-term disability
business accident insurance
group legal insurance
savings plan (401(k))

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketingbrand strategydigital marketingsales trainingmarket analysisfinancial analysisproject managementcampaign executionproduct commercializationomni-channel marketing

Soft Skills

collaborationcommunicationstrategic thinkinganalytical skillsleadershiporganizational skillsproblem-solvingcreativityadaptabilityteamwork

Certifications

Bachelor's degree in marketingMBA