Integra Beauty

General

• Maintain the site experience roadmap by prioritizing features, fixes, and enhancements based on business impact.
• Facilitate daily cross-functional meetings, standups, and status updates to keep the team aligned.
• Write basic product requirements and work closely with front-end developers and IT/engineering to ship improvements.
• Work closely with designers and content creators to produce content that drives conversions on the website
• Assist with on-site merchandising, including product placement, collection organization, and promotional execution within Shopify.
• Follow the marketing calendar to ensure timely readiness and thorough testing of the site for all product launches and events.
• Support marketing with efforts around product bundles, cross-sell recommendations, and "frequently bought together" features.
• Ensure the Product Detail Page (PDP) experience is maintained with rich content, social proof, and clear value propositions.
• Partner with the Retention and acquisitions teams to support the building of email/SMS landing pages.
• Support the A/B testing roadmap by coordinating the assets and hypotheses needed for measurable outcomes.
• Monitor site speed, Core Web Vitals, and the mobile experience to identify friction points.
• Assist in reporting weekly and monthly performance metrics (CVR, AOV) to leadership.

Site Experience Coordinator