Senior GTM Programs Manager, Product Marketing

Intapp

Senior GTM programs manager owning sales plays, PMM content governance, and launch readiness. Advancing Intapp’s AI software for investment, legal, and consulting firms.

Posted 8/19/2026full-timePalo Alto • California, Montana, Nevada, Utah • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing cross-functional sales enablement programs, leveraging data analysis to drive decision-making and improve sales play effectiveness. Proven ability to coordinate with diverse teams and build scalable, customer-centric processes in a B2B SaaS environment.

Highest-signal resume keywords

Cross-Functional Program ManagementSales EnablementData AnalysisB2B SaaS ExperienceClear Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Play DevelopmentContent ManagementGTM StrategyPipeline Influence MeasurementProcess Improvement

Soft Skills

Field EmpathyStrong Writing SkillsJudgment

Tools & Technologies

Field Readiness PortalPitch DecksDemo ScriptsSeller Templates

Certifications & Qualifications

Bachelor's DegreeMBA (Optional)

Industry Keywords

B2BSaaSSales OperationsProduct MarketingStakeholder Management

About the role

Key responsibilities & impact

Own Intapp's sales play portfolio from ideation through content refresh and continuous improvement
Coordinate with PMMs, sales leadership, and RevOps to identify GTM motions requiring sales plays
Oversee supporting assets including pitch decks, demo scripts, and seller templates
Launch sales plays with enablement, field communications, and deployment teams
Measure play utilization, seller engagement, pipeline influence, and win-rate differentials
Use field input, call intelligence, and deal data to manage portfolio health
Govern PMM content through authoritative inventories, frameworks, and asset standards
Own the strategic refresh cycle for the Field Readiness portal
Facilitate PMM contributions to quarterly release and major-launch GTM readiness
Coordinate product, marketing, sales, and enablement teams
Define launch readiness, manage deliverable timelines, track dependencies, and run readiness checkpoints
Surface launch risks, ensure messaging is locked, and sequence enablement to drive adoption

Requirements

What you’ll need

Track record of running cross-functional programs with multiple stakeholders and tight deadlines
Strong judgment about what sellers need and field empathy
Clear, direct communication and strong writing skills
Ability to build scalable, customer-centric processes
Data-driven mindset with real data analysis skills
5+ years of experience in business operations, sales enablement, product marketing, or GTM strategy in a B2B SaaS environment
Bachelor's degree required
MBA optional

Benefits

Comp & perks

Professional development opportunities
Reimbursement for training and continuing education
Complimentary lunches
Fully stocked kitchens
Wellness programs
Flexible time off programs
Family-formation benefits
Family-building support
Paid volunteer time off
Donation matching program
Modern, open offices
Variable compensation and equity may also be included