Director, Generative Engine Optimization

Intact

Director responsible for shaping and scaling brand representation across generative search and AI ecosystems. Leading high-impact teams to deliver measurable gains in visibility and performance.

Posted 5/13/2026full-timeToronto • 🇨🇦 CanadaLead💰 CA$138,500 - CA$169,300 per yearWebsite

About the role

Key responsibilities & impact

Define and lead the GEO function
Set the long-term vision and roadmap to maximize brand and product representation in generative search results and AI assistants
Build key pillars of content development, syndication and distribution, integration across key pillars such as earned media, partnerships, technical GEO, community, and testimonials/customer reviews sentiment
Establish the operating model across the organization and governance to drive cross-functional integration and delivery
Develop and oversee integrated go-to-market strategies for AI-first discovery
Translate strategy into an actionable roadmap that integrates GEO, content distribution, partnerships, schema/structure, and channel management/leadership
Partner with various teams such as PR/corporate communications, digital platforms, brand teams, etc. to align content pillars, topical authority, and distribution across channels
Build a high-performing, scalable AI-enabled engine and distribution strategy across multiple streams (PR, partnerships, social media, etc.)
Architect our data and experimentation framework
Define and refine north-star metrics and insights (e.g., AI visibility/presence and favorability, citation rate, assisted conversions) and build appropriate reporting and optimization framework
Run continuous testing across prompts, formats, and content pillars to improve model and business impact
Drive improvements in information architecture, schema markup, entity linking, and content metadata to increase machine interpretability
Partner with our marketing technology and digital experience and platforms teams on crawlability, performance, and content delivery to support GEO ambitions

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field
15+ years of experience in integrating, leading and managing key areas such as content marketing & distribution/syndication, partnerships development, SEO, earned media and/or related experience
At least 8+ years of experience managing and inspiring marketing and earned media professionals, and developing strong strategic thinking backed by a data-driven mindset
Expert communicator with ability to distill complex, technical topics into crisp narratives that inform decisions and inspire action
Deep expertise in content distribution/syndication, technical SEO/GEO, content optimization, partnership development, information architecture, site performance and creating scale/velocity
Hands-on experience with developing programs that have integrated PR, website, social media, brand marketing, partnerships
Bilingualism required for candidates located in Quebec considering the necessity to interact on a regular basis with English-speaking colleagues across the country

Benefits

Comp & perks

Flexible work arrangements and a hybrid work model
Possibility to purchase up to 5 extra days off per year
Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more
Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life)
Annual bonus plan and Employee Share Purchase Plan (ESPP) – with Intact matching 50% of your net shares
Pension offerings providing flexibility and long-term security including a defined benefit pension plan that includes guaranteed income for life

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content marketingcontent distributionsyndicationSEOearned mediainformation architectureschema markupdata-driven mindsetcontent optimizationpartnership development

Soft Skills

expert communicatorstrategic thinkinginspiring leadershipcross-functional collaborationnarrative distillationdecision-makingaction-orientedteam managementdata analysiscontinuous improvement