Insycle

Full-Stack Growth Marketer, B2B SaaS

Insycle

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $100,000 - $130,000 per year

Job Level

Mid-LevelSenior

Tech Stack

WordPress

About the role

  • Launch onboarding, trial nurture, and re-engagement flows in HubSpot
  • Create in-app product tours, nudges, and messaging using Intercom
  • Write and optimize lifecycle copy for clarity, tone, and conversions
  • Create segmented campaigns for different personas or product behaviors
  • Optimize and edit WordPress pages directly (landing pages, CTAs, SEO meta)
  • Audit and improve existing blog posts for SEO and CTA conversion
  • Launch small-scale paid acquisition (LinkedIn, Google) and retargeting
  • Use generative AI to accelerate content refreshes, ad copy, and email ideas
  • Repurpose blog content and product updates into engaging social media posts
  • Participate in and post on relevant forums, Slack groups, LinkedIn conversations, etc.
  • Help cultivate an early-stage community motion around shared data/ops challenges
  • Experiment with growth loops via referrals, user sharing, and community spotlights
  • Set up Google Tag Manager and Google Analytics for full-funnel visibility: visit → signup → activation → paid
  • Track campaign performance and iterate quickly
  • Build dashboards and implement custom events and triggers to measure conversion and feature usage
  • Identify and fix conversion bottlenecks
  • Create segmented ICPs and light product marketing frameworks
  • Work cross-functionally with product and CS to identify activation levers
  • Help define messaging, differentiators, and light ABM targets.

Requirements

  • 3+ years in B2B SaaS (ideally in PLG or trial-based products)
  • Can write effective copy (emails, CTAs, blog intros) without a content team
  • Have hands-on experience with HubSpot AND Intercom
  • Can edit and update WordPress pages yourself (no dev help)
  • Have used AI tools like ChatGPT, Claude, or Notion AI to help write, plan, or automate
  • Know how to analyze funnels and launch experiments independently
  • Thrive in fast-paced, startup environments where you’re trusted to own outcomes.
Benefits
  • Medical, dental, and vision insurance.
  • 401K with a 4% company contribution.
  • PTO, sick and unplanned time off, holidays.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
copywritingSEO optimizationcampaign performance trackingconversion optimizationfunnel analysiscontent repurposingcommunity buildingA/B testingpaid acquisitionproduct marketing
Soft skills
independenceadaptabilitycollaborationcommunicationcreativityproblem-solvingownershipfast-paced environmentcommunity engagementuser-centric thinking
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