Salary
💰 $100,000 - $130,000 per year
About the role
- Launch onboarding, trial nurture, and re-engagement flows in HubSpot
- Create in-app product tours, nudges, and messaging using Intercom
- Write and optimize lifecycle copy for clarity, tone, and conversions
- Create segmented campaigns for different personas or product behaviors
- Optimize and edit WordPress pages directly (landing pages, CTAs, SEO meta)
- Audit and improve existing blog posts for SEO and CTA conversion
- Launch small-scale paid acquisition (LinkedIn, Google) and retargeting
- Use generative AI to accelerate content refreshes, ad copy, and email ideas
- Repurpose blog content and product updates into engaging social media posts
- Participate in and post on relevant forums, Slack groups, LinkedIn conversations, etc.
- Help cultivate an early-stage community motion around shared data/ops challenges
- Experiment with growth loops via referrals, user sharing, and community spotlights
- Set up Google Tag Manager and Google Analytics for full-funnel visibility: visit → signup → activation → paid
- Track campaign performance and iterate quickly
- Build dashboards and implement custom events and triggers to measure conversion and feature usage
- Identify and fix conversion bottlenecks
- Create segmented ICPs and light product marketing frameworks
- Work cross-functionally with product and CS to identify activation levers
- Help define messaging, differentiators, and light ABM targets.
Requirements
- 3+ years in B2B SaaS (ideally in PLG or trial-based products)
- Can write effective copy (emails, CTAs, blog intros) without a content team
- Have hands-on experience with HubSpot AND Intercom
- Can edit and update WordPress pages yourself (no dev help)
- Have used AI tools like ChatGPT, Claude, or Notion AI to help write, plan, or automate
- Know how to analyze funnels and launch experiments independently
- Thrive in fast-paced, startup environments where you’re trusted to own outcomes.
- Medical, dental, and vision insurance.
- 401K with a 4% company contribution.
- PTO, sick and unplanned time off, holidays.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
copywritingSEO optimizationcampaign performance trackingconversion optimizationfunnel analysiscontent repurposingcommunity buildingA/B testingpaid acquisitionproduct marketing
Soft skills
independenceadaptabilitycollaborationcommunicationcreativityproblem-solvingownershipfast-paced environmentcommunity engagementuser-centric thinking