Insurify

Senior Marketing Analyst, Paid Social

Insurify

full-time

Posted on:

Location Type: Hybrid

Location: CambridgeMassachusettsUnited States

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Salary

💰 $110,000 - $130,000 per year

Job Level

Tech Stack

About the role

  • Analyze business and campaign-level data to uncover meaningful insights, diagnose performance trends, and recommend strategic initiatives that improve customer engagement and drive incremental value
  • Own and maintain core performance dashboards, conducting deep-dive analyses to interpret inconsistent trends, identify anomalies, and synthesize findings into actionable recommendations
  • Plan, launch, and manage paid social campaigns across key platforms, ensuring accurate tracking, strong execution, and ongoing optimization
  • Monitor daily campaign performance, audience targeting, and quality signals to ensure campaigns are meeting performance and operational standards
  • Identify, explore, and lead testing across new and emerging mid-funnel social and digital channels to expand reach and improve efficiency
  • Act as the internal SME for paid social platforms, partnering closely with cross-functional teams to drive continuous improvement

Requirements

  • 1-3+ years of professional experience in marketing analytics, performance marketing, or a related role, with hands-on exposure to paid social advertising
  • Strong analytical skill set with experience translating data into insights that influence marketing and business decisions
  • Proficient in Meta Ads Manager and Google Analytics, with a solid understanding of campaign setup, tracking, and optimization
  • Advanced SQL skills and proficiency in Python or R for statistical analysis, experimentation, and modeling
  • Experience building and maintaining dashboards and working with data visualization tools to communicate performance clearly
  • Detail-oriented, curious, and comfortable working cross-functionally in a fast-paced environment
Benefits
  • Competitive compensation
  • Generous stock options
  • Health, Dental Coverages
  • 401K plan with match
  • Unlimited PTO
  • Generous company holiday calendar
  • Learning & Development Stipends
  • Paid Family Leave
  • Social impact volunteer time
  • Catered lunches in the office
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing analyticsperformance marketingpaid social advertisinganalytical skillsSQLPythonRdata visualizationdashboard buildingcampaign optimization
Soft Skills
detail-orientedcuriouscross-functional collaborationanalytical thinkingproblem-solvingcommunicationstrategic thinkingadaptabilitytime managementinitiative