
Senior Marketing Analyst, Paid Social
Insurify
full-time
Posted on:
Location Type: Hybrid
Location: Cambridge • Massachusetts • United States
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Salary
💰 $110,000 - $130,000 per year
Job Level
About the role
- Analyze business and campaign-level data to uncover meaningful insights, diagnose performance trends, and recommend strategic initiatives that improve customer engagement and drive incremental value
- Own and maintain core performance dashboards, conducting deep-dive analyses to interpret inconsistent trends, identify anomalies, and synthesize findings into actionable recommendations
- Plan, launch, and manage paid social campaigns across key platforms, ensuring accurate tracking, strong execution, and ongoing optimization
- Monitor daily campaign performance, audience targeting, and quality signals to ensure campaigns are meeting performance and operational standards
- Identify, explore, and lead testing across new and emerging mid-funnel social and digital channels to expand reach and improve efficiency
- Act as the internal SME for paid social platforms, partnering closely with cross-functional teams to drive continuous improvement
Requirements
- 1-3+ years of professional experience in marketing analytics, performance marketing, or a related role, with hands-on exposure to paid social advertising
- Strong analytical skill set with experience translating data into insights that influence marketing and business decisions
- Proficient in Meta Ads Manager and Google Analytics, with a solid understanding of campaign setup, tracking, and optimization
- Advanced SQL skills and proficiency in Python or R for statistical analysis, experimentation, and modeling
- Experience building and maintaining dashboards and working with data visualization tools to communicate performance clearly
- Detail-oriented, curious, and comfortable working cross-functionally in a fast-paced environment
Benefits
- Competitive compensation
- Generous stock options
- Health, Dental Coverages
- 401K plan with match
- Unlimited PTO
- Generous company holiday calendar
- Learning & Development Stipends
- Paid Family Leave
- Social impact volunteer time
- Catered lunches in the office
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing analyticsperformance marketingpaid social advertisinganalytical skillsSQLPythonRdata visualizationdashboard buildingcampaign optimization
Soft Skills
detail-orientedcuriouscross-functional collaborationanalytical thinkingproblem-solvingcommunicationstrategic thinkingadaptabilitytime managementinitiative