Own the strategy and customer journey across all retention channels for a new vertical and rapidly growing brand, aligning customer experience with long-term business objectives
Set the vision and roadmap for experimentation across Email, SMS, and future retention channels, ensuring rigorous testing standards, scalable learnings, and measurable business impact
Define, own, and interpret retention and lifecycle KPIs, connecting channel performance to broader business outcomes such as customer lifetime value, conversion, and profitability
Partner closely with cross-functional teams (including Product, Design, Analytics, and Marketing) to shape cohesive customer experiences, influence roadmap decisions, and ensure alignment on priorities, creative, and brand voice
Identify and implement relevant new marketing communication technologies to optimize the customer journey and experience
Operate with a high degree of autonomy in a fast-moving, ambiguous environment, making informed tradeoffs and setting direction where needed

Requirements

Bachelor’s degree in Marketing, Business, or a technical or quantitative field
10+ years of experience in lifecycle marketing and/or retention marketing, with demonstrated ownership of large-scale initiatives and measurable business outcomes
Demonstrated success in defining strategy, scaling and optimizing programs over time, and translating insights into sustained customer and business value
Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions. (Strong preference for candidates with SQL experience)
Expertise in marketing automation tools and CRM systems (Braze experience a plus)
Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences.
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Benefits

Competitive compensation
Generous stock options
Health, Dental Coverages
401K plan with match
Unlimited PTO
Generous company holiday calendar
Learning & Development Stipends
Paid Family Leave
Social impact volunteer time
Catered lunches in the office

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

lifecycle marketingretention marketinganalytical skillsdata interpretationdata-driven decision makingSQLmarketing automationCRM systemsprogram optimizationcustomer lifetime value

Soft Skills

creative thinkingcustomer-centric mindsetproject managementdeadline managementautonomyinformed tradeoffscollaborationinfluencecommunicationstrategic vision

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in technical fieldBachelor’s degree in quantitative field