Head of Growth Marketing

Instrumentl

Head of Growth Marketing building the growth engine for nonprofits and grant-funded organizations. Leading multi-channel marketing efforts and optimizing conversion funnels for Instrumentl's SaaS platform.

Posted 6/26/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $180,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Build and own the multi-channel demand engine: SEO/SEM, Paid Social, Email, and emerging channels. Set targets and own the resourcing plan and outcomes behind them
Develop creative campaigns and messaging that compels nonprofits and grant-funded organizations to engage and convert
Lead our AEO/GEO approach so Instrumentl shows up across traditional and AI-powered discovery
Own the conversion funnel from first touch through free-trial activation and Sales handoff
Partner with Product and RevOps to optimize landing pages, onboarding flows, and lead routing
Work with PMM, Brand, and Events to build integrated campaigns Align with Sales on lead quality and pipeline; partner with RevOps and Finance on attribution, budgeting, and ROI
Stand up the needed dashboards and reporting infrastructure to support data driven decision making
Build a rigorous test-and-learn model: structured experiments, fast iteration, clear learnings
Use AI tools to accelerate execution and build workflows that compound over time

Requirements

What you’ll need

8+ years in demand gen, growth, or performance marketing at B2B SaaS companies
Proven track record owning a pipeline number and building a multi-channel demand engine
Hands-on experience across SEO/SEM, Paid Social, Email, AEO and CRO
Experience managing execution through contractors and agencies while owning strategy and channel decisions
Strong cross-functional collaborator — effective working across PMM, Sales, Product, RevOps, and Finance
Creative marketer with a track record for campaigns that convert
Nice to have
Experience building a growth function from the ground up at an early-stage company
Has marketed to nonprofits, mission-driven, or grant-funded organizations

Benefits

Comp & perks

100% covered health, dental, and vision insurance for employees (50% for dependents)
Generous PTO, including parental leave
401(k)
Company laptop and home-office stipend
Bi-annual company retreats

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOSEMPaid SocialEmail MarketingAEOCROData AnalysisCampaign DevelopmentConversion Funnel ManagementGrowth Marketing

Soft Skills

Cross-functional CollaborationCreativityStrategic ThinkingData-driven Decision MakingLeadershipCommunicationProject ManagementProblem SolvingAdaptabilityTeamwork