Field Marketing Manager

Instrumentl

Field Event Marketing Manager at Instrumentl responsible for managing events that enhance relationships with grant-funded organizations. Leading event strategies and logistics to align with marketing objectives.

Posted 6/8/2026full-timeOakland • California • 🇺🇸 United StatesMid-LevelSenior💰 $121,500 - $145,000 per yearWebsite

About the role

Key responsibilities & impact

Own the research, evaluation, and recommendation for which conferences and field events Instrumentl should invest in
Build and maintain the event calendar aligned with marketing and revenue goals
Develop a clear POV on where we show up, why it matters, and what success looks like for each event
Track spend against approved budgets, flag overages or savings opportunities, and ensure strong ROI discipline across the events portfolio
Drive every phase of conference execution: securing booth and sponsorship opportunities, managing organizer relationships, coordinating registrations, cross-functional preparation and coordination, swag and shipping
Build repeatable event playbooks and process documentation so the program scales smoothly with clear expectations for involved teams
Partner with Sales, RevOps, PMM, Partnerships, and Virtual Events to drive registrations, coordinate co-marketing opportunities, build pre-event outreach sequences, and create post-event nurture campaigns that extend reach across channels
Plan and execute conference-adjacent opportunities including happy hours, dinners, and gatherings that deepen relationships with prospects and customers outside the exhibit hall
Manage relationships with event organizers, venues, A/V providers, swag vendors, and logistics partners
Negotiate contracts and sponsorship packages to maximize value
Help define what Instrumentl's in-person event presence should look like outside of conferences, including developing repeatable event formats, audiences, cadences, and goals
Bring a strategic POV on how in-person events can deepen relationships with customers, advocates, and prospects in ways other channels can’t
Own the program end-to-end: venue sourcing, guest list curation, invite campaigns, onsite hosting, internal team briefing, and post-event follow-up
Build the playbook from scratch (city selection, format templates, budget guardrails) so the program is repeatable and scalable from day one
Track engagement outcomes and surface qualitative insights to Product, Marketing, and Partnerships to continuously refine the program
Own the lead capture process at events including badge scanning, QR codes, intake forms; ensure clean, timely handoff of attendee data to RevOps and Sales
Track event performance against pipeline goals, including leads generated, meetings booked, opportunities influenced, and cost efficiency
Produce post-event recaps with actionable insights and recommendations including capturing on-the-ground intelligence on customer sentiment, competitive presence, and market trends that inform PMM, Product, and Leadership teams
Serve as the field intelligence function for the company, synthesizing what you're hearing and seeing at events into a regular loop with Sales, PMM, and Partnerships
Own the narrative on which in-person events are working, and why
Stand up and manage conference and in-person event Slack channels, schedule and facilitate kick-off meetings, and keep cross-functional stakeholders informed and aligned throughout the planning cycle
Proactively flag dependencies, blockers, and learnings across teams

Requirements

What you’ll need

4–7 years of B2B event marketing experience in a SaaS or tech environment
A track record of owning successful conference and trade show programs end-to-end including event prioritization, budget management, cross-functional coordination, vendor partnership, onsite logistics and ownership of business outcomes
Comfort operating in a fast-moving startup environment; you're equally capable of thinking strategically and setting up the booth kit
You bring a spirit of operational rigor and continuous improvement; you're always looking for ways to make the next time better and have an eye for efficiency
Ability to travel up to 30% of the time

Benefits

Comp & perks

100% covered health, dental, and vision insurance for employees (50% for dependents)
Generous PTO, including parental leave
401(k)
Company laptop and home-office stipend
Bi-annual company retreats

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

event marketingbudget managementvendor partnershiplogistics managementlead capturedata analysisevent performance trackingROI analysisprocess documentationcross-functional coordination

Soft Skills

strategic thinkingoperational rigorcontinuous improvementrelationship buildingcommunicationproblem-solvingteam collaborationadaptabilityattention to detailproject management