Senior Content Marketing Manager

Instrumentl

Senior Content Marketing Manager evolving Instrumentl’s content ecosystem as a full-lifecycle grant operating system. Stewarding editorial vision, driving growth, and building trust with nonprofits.

Posted 5/21/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $125,000 - $155,000 per yearWebsite

About the role

Key responsibilities & impact

Own Instrumentl’s content ecosystem as we evolve from a grant discovery tool into a full-lifecycle grant operating system.
Steward our editorial vision and brand voice across every channel.
Drive full-funnel growth, and shape how nonprofits discover and trust Instrumentl as the platform they can’t live without.
Partner with growth product, agencies, and freelancers to grow SEO and GEO traffic quarter over quarter.
Guide keyword and topic strategy, set the bar for editorial quality, and develop subject matter expertise in grants and nonprofit fundraising.
Stay current on how generative search is reshaping content distribution and bring a POV on what to test.
Develop and steward Instrumentl’s editorial vision and brand voice across blog, newsletter, social, and events.
Build and run a content calendar where every asset earns its keep, turning one webinar or report into downstream pieces across channels.
Get hands-on with original research, product copy, and flagship pieces where editorial judgment matters most.
Partner with product marketing and growth on ad campaigns, gated assets, landing pages, sales collateral, and nurture sequences.
Set up AI workflows the rest of the team can use to draft and QA on-brand copy quickly without diluting our voice.
Manage a roster of freelancers and agencies to execute at scale.

Requirements

What you’ll need

6+ years of experience in content marketing or content strategy
Experience owning both demand-gen content (SEO, gated assets) and editorial/brand-building content (thought leadership, original research)
SEO and GEO fluency: keyword strategy, on-page execution, and technical SEO basics
Strong writer with editorial judgment: you can spot AI slop, surface-level filler, or a clunky sentence at a glance
Ability to quickly develop subject matter expertise in a complex domain through research and SME interviews
Experience with nonprofit, social impact, or mission-driven organizations
Background in grants, fundraising, or nonprofit operations
Experience managing freelancers and agency relationships

Benefits

Comp & perks

100% covered health, dental, and vision insurance for employees (50% for dependents)
Generous PTO, including parental leave
401(k)
Company laptop and home-office stipend
Bi-annual company retreats

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content marketingcontent strategySEOkeyword strategyon-page executiontechnical SEOeditorial judgmentoriginal researchdemand generationgated assets

Soft Skills

strong writingsubject matter expertiseresearch abilityeditorial qualitycollaborationproject managementcommunicationcreativitystrategic thinkingleadership