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Instrumentl

RevOps Manager

Instrumentl

RevOps Manager managing marketing infrastructure, data, and AI tools at a grant management startup. Collaborating with multiple teams and reporting to Revenue Operations Lead.

Posted 5/18/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $170,000 per yearWebsite

About the role

Key responsibilities & impact
  • Maintain our marketing data model in HubSpot, ensuring clean object relationships, consistent field architecture, and scalable structure as we grow
  • Build and maintain data pipelines that connect external sources (product usage from our Growth Product team, event/webinar platforms, enrichment providers, ad platforms, etc.) into our marketing systems
  • Establish data governance standards and ensure data quality across all marketing systems, from campaign attribution to lifecycle stage definitions
  • Partner with Growth Product to instrument signup and onboarding events, ensuring product data flows cleanly into HubSpot
  • Continuously test, refine, and improve lead scoring and segmentation models based on conversion data and PMM feedback
  • Create a 'single source of truth' for marketing data that PMMs, Events & Community, Growth, and the broader GTM org can trust
  • Evaluate, implement, and optimize AI tools that enhance marketing productivity (content personalization, audience research, etc.)
  • Build automated workflows that reduce manual work for marketers. Think enrichment on inbound signups, automated event follow-up sequences, intelligent nurture branching, and onboarding triggers
  • Build and maintain dashboards and reports that provide visibility into funnel health, channel performance, campaign ROI, event ROI, and signup → activation conversion
  • Document metric definitions, scoring logic, and attribution methodologies to ensure transparency across Marketing and GTM teams
  • Partner with Data Engineering and the Growth Product eng team, and own outside integrations between our marketing tools (HubSpot, event platforms, community tools, ad platforms, enrichment, product analytics, data warehouse)
  • Support the Events & Community team in launching in-person events, from list building to reporting on results

Requirements

What you’ll need
  • 3-5+ years in Marketing Operations, Revenue Operations, or a GTM Systems role at a B2B SaaS company, with experience implementing AI/automation tools in a marketing context
  • Strong technical skills: You can write formulas, build complex workflows, and aren't intimidated by AI. You've done hands-on work in marketing automation and CRM administration
  • Data architecture/Integration experience: You've designed or significantly improved a marketing data model. You've connected multiple systems (CRM, marketing automation, product analytics, event platforms, data warehouse) and understand how data flows across a tech stack
  • Analytical mindset: You make decisions based on data, can interpret funnel and conversion metrics, and know how to measure whether a campaign, event, or onboarding experiment is working
  • Comfort partnering with a product/engineering team: You can speak the language of PMs and engineers when instrumenting signup and onboarding flows

Benefits

Comp & perks
  • 100% covered health, dental, and vision insurance for employees (50% for dependents)
  • Generous PTO, including parental leave
  • 401(k)
  • Company laptop and home-office stipend
  • Bi-Annual Company Retreats for in-person collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
data model maintenancedata pipeline buildingdata governancelead scoringsegmentation modelsautomated workflowsdashboard creationreportingCRM administrationmarketing automation
Soft Skills
analytical mindsetcollaborationcommunicationproblem-solvingdata interpretation