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Senior Enablement Manager
InstrumentlLead the sales enablement function at Instrumentl, a nonprofit sector startup. Build processes for onboarding, training, and competitive intelligence in a remote environment.
About the role
Key responsibilities & impact- Build our sales enablement function from zero: define the strategy, roadmap, and operating cadence
- Design and run new hire onboarding that gets AEs and SDRs to productivity faster with clear ramp milestones and measurable benchmarks
- Own product launch readiness for the sales team: translating new features, pricing changes, and product expansions into positioning, talk tracks, objection handling, and demo flows
- Build and maintain a sales content library that reps actually use: battlecards, one-pagers, competitive intel, email templates, call scripts
- Develop ongoing training programs tied to real performance gaps: call reviews, deal strategy sessions, skill-specific workshops
- Partner with Sales Managers to build coaching frameworks and give them tools to develop their teams
- Create and manage competitive intelligence: tracking market moves, synthesizing win/loss data, and arming the team with differentiated positioning
- Instrument the enablement function: track leading indicators (content adoption, certification completion, ramp velocity) and tie them back to revenue outcomes
- Collaborate with Marketing on messaging alignment, event prep, and campaign-to-sales handoff quality
- Work with Product to ensure the sales team deeply understands the roadmap and can credibly speak to where the platform is headed
Requirements
What you’ll need- 5–8+ years in sales enablement, revenue enablement, or a closely adjacent role (sales ops, sales training, product marketing with heavy enablement ownership) at a B2B SaaS company
- Demonstrated experience building an enablement program from scratch or during a significant scale-up, not just maintaining an existing one
- Deep comfort with ambiguity: you've operated in environments where the org was evolving fast, priorities shifted, and you had to figure out what to build before anyone asked you to build it
- Strong instinct for prioritization, you know the difference between "nice to have" training and the enablement work that actually moves pipeline and close rates
- Experience enabling teams selling multi-product platforms or navigating complex, multi-stakeholder sales cycles
- Hands-on content creation ability: you can write a sharp battlecard, build a compelling onboarding module, and design a product launch kit without outsourcing the work
- Credibility with salespeople: you've earned trust with quota-carrying reps by shipping things that made them better, not by mandating attendance at trainings
- Analytical rigor: you measure what you build and can connect enablement activity to business outcomes
- Excellent cross-functional collaborator, comfortable working across Sales, Marketing, Product, and CS without clear swim lanes
- Strong written and verbal communication skills; you can distill complex product and competitive information into clear, actionable content
Benefits
Comp & perks- Competitive compensation
- Equity
- Benefits
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
sales enablementrevenue enablementsales operationssales trainingproduct marketingcontent creationanalytical skillsonboarding designcompetitive intelligenceperformance measurement
Soft Skills
prioritizationcross-functional collaborationcommunication skillstrust buildingadaptabilitystrategic thinkingcoachingproblem-solvingcreativityleadership