Performance Marketing Specialist

Instructure

Performance Marketing Specialist responsible for executing paid digital campaigns. Collaborating with teams at Instructure to optimize performance and analyze campaign data.

Posted 7/27/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Build, launch, and manage paid campaigns across LinkedIn, Google Ads, Demandbase, CTV, and digital listing platforms (G2, Capterra, and similar).
Own the ad build process end to end, from asset trafficking and audience setup to tagging, QA, and go-live.
Run A/B tests on ad creative, copy, audiences, and landing pages. Document what you learn and apply it.
Manage campaign budgets across platforms, monitoring pacing daily and making adjustments to hit efficiency targets.
Configure and maintain ABM campaigns, including account targeting, intent signals, and journey stages using third party tools like DemandBase, 6Sense, etc.
Own a regular reporting cadence with each of our region stakeholders, pulling performance data, building dashboards, and presenting findings to campaign managers and stakeholders.
Analyze campaign results across platforms to identify trends, flag underperformance, and surface optimization opportunities.
Maintain clean UTM hygiene and coordinate with marketing ops to ensure accurate attribution and reporting.
Experience with Salesforce reporting and tying digital campaign data back to pipeline impact.
Track spend and performance against quarterly goals, and flag budget risks or reallocation needs proactively.
Stay current on platform updates, betas, and new ad formats across paid channels.
Manage relationships with platform reps to stay informed on new features and opportunities.
Keep internal documentation current - ad specs, audience lists, budget trackers, and test logs.

Requirements

What you’ll need

Three or more years of hands-on experience in paid digital advertising, with direct experience building and managing campaigns in at least three of the following: LinkedIn Campaign Manager, Google Ads, Demandbase, programmatic/CTV platforms, or review site advertising (G2, Capterra).
Proven ability to manage multi-platform budgets and optimize for pipeline efficiency metrics (CPL, CPA, ROAS).
Experience running structured A/B tests and translating results into clear recommendations.
Strong data skills — comfortable in spreadsheets, ad platform UIs, and marketing analytics dashboards.
Clear, direct communicator who can present performance data to non-technical audiences without losing the thread.
High attention to detail and a bias toward getting things right before they go live.

Benefits

Comp & perks

Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
Comprehensive wellness programs and mental health support
Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
The technology and tools you need to do your best work
Motivosity employee recognition program
A culture rooted in inclusivity, support, and meaningful connection