Senior Account Executive – K12

Instructure

Senior Account Executive responsible for managing relationships and expanding business in K-12 education. Driving revenue growth, identifying opportunities, and achieving sales targets.

Posted 7/16/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $90,240 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic account management and sales execution within the K-12 education market, with a strong ability to build relationships and negotiate complex deals. Proficient in utilizing CRM software to manage sales cycles and forecast opportunities effectively.

Highest-signal resume keywords

Strategic Account ManagementK-12 Education SalesCRM Software ProficiencyComplex Sales Cycle UnderstandingNegotiation Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Quota AchievementLead GenerationContract NegotiationSales ForecastingProduct Demonstration

Soft Skills

Excellent CommunicationInterpersonal SkillsRelationship BuildingSelf-MotivatedResults-Oriented

Tools & Technologies

SalesforceSales Productivity Tools

Industry Keywords

K-12 EducationEducation TechnologySaaSCustomer SuccessIndustry Trends

About the role

Key responsibilities & impact

Develop and execute strategic account plans to achieve and exceed individual sales quotas in the K-12 education market.
Proactively identify, qualify, and close new business opportunities within target K-12 accounts.
Manage the entire sales cycle from prospecting and lead generation to contract negotiation and closing specific to K-12 clients.
Build and maintain strong, long-lasting customer relationships by understanding the unique needs of K-12 education customers and aligning Instructure's solutions to address them effectively.
Conduct compelling presentations and product demonstrations to prospective K-12 clients, showcasing the value proposition of Instructure's education technology offerings.
Collaborate cross-functionally with sales engineers, customer success, and product teams to ensure a seamless customer experience for K-12 clients.
Accurately forecast sales opportunities and maintain up-to-date information in the CRM system.
Stay informed about K-12 education industry trends, competitive landscape, and Instructure's product roadmap.
Negotiate complex deals and contracts with K-12 organizations, ensuring mutually beneficial outcomes.
Act as a trusted advisor to K-12 clients, offering insights and solutions that drive their success.

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, Education, or a related field.
5+ years of successful experience in a quota-carrying sales role, preferably within the SaaS or education technology industry.
Proven track record of consistently meeting or exceeding sales targets, ideally in the K-12 education sector.
Strong understanding of complex sales cycles and strategic account management for K-12 clients.
Excellent communication, presentation, negotiation, and interpersonal skills.
Ability to build rapport and trust with executive-level stakeholders at K-12 organizations.
Proficiency in CRM software (e.g., Salesforce) and sales productivity tools.
Self-motivated, results-oriented, and able to work independently as well as part of a team.
Demonstrated ability to learn new technologies quickly and articulate their value to K-12 education clients.
Willingness to travel as required to meet with K-12 clients and attend industry events.

Benefits

Comp & perks

Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
Comprehensive wellness programs and mental health support
Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
The technology and tools you need to do your best work
Motivosity employee recognition program
A culture rooted in inclusivity, support, and meaningful connection