Associate Account Executive

Instructure

Associate Account Executive supporting Account Executives in the end-to-end sales process while collaborating with a high-performing team. Role involves customer research, proposal drafting, and Salesforce management.

Posted 7/6/2026full-time🇬🇧 United KingdomJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales development and customer engagement, with a strong focus on utilizing Salesforce for managing sales activities and pipeline. Possesses a solid understanding of the education sector and experience in selling enterprise-level software solutions.

Highest-signal resume keywords

Salesforce ProficiencyEnterprise-Level Software SalesCustomer Research and AnalysisStakeholder Engagement StrategyExperience in EdTech

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales DevelopmentBusiness Case DraftingPricing Proposal CreationData AnalysisContract Processing

Soft Skills

CuriositySales AcumenCoordination Across StakeholdersListening and LearningGrowth Mindset

Tools & Technologies

SalesforceAI Solutions

Industry Keywords

Higher EducationEdTechLearning Management System (LMS)SaaS SalesProfessional Learning

About the role

Key responsibilities & impact

Support Account Executives by:
- Conducting customer research for potential new leads.
- Analyzing historical customer data.
- Creating stakeholder engagement plans and creating bespoke communication strategy (e.g., emails, contact details) for new and existing customers.
- Scheduling internal and external executive-level meetings in service of the end-to-end sales process.
- Drafting business cases and pricing proposals based on guidance from Account Executive or Senior Account Executive.
- Processing signed contracts and conducting post-sales customer review.
- Participating in shadowing opportunities where Instructure products are introduced/sold to new higher education accounts.
- Maintaining accurate records of sales activities, pipeline status, and forecasts in Salesforce in partnership with the team.

Requirements

What you’ll need

Bachelor’s degree in Business, Sales/Marketing, or related field.
Proven ability to listen, learn, connect the dots and execute.
Proven ability to coordinate across internal and external stakeholders.
Curiosity, heart, sales acumen and inspiration driven.
You seek to understand and implement innovative tools to make you and the team more efficient, adopt AI solutions, and have a solid growth mindset.
1-2 years of experience as a Sales Development Rep, Business Development Executive or equivalent.
Experience working with education institutions, EdTech, or Professional Learning and understanding of LMS.
Experience selling enterprise-level software, SaaS sales and services.
Prior experience in Salesforce.

Benefits

Comp & perks

Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
Comprehensive wellness programs and mental health support
Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
The technology and tools you need to do your best work
Motivosity employee recognition program
A culture rooted in inclusivity, support, and meaningful connection