Manager, Customer Marketing – K-12

Instructure

. Drive adoption and customer value .

Posted 5/12/2026full-timeRemote • 🇺🇸 United StatesSeniorLead💰 $75,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Drive adoption and customer value
Design and execute programs that increase product usage, engagement, and customer health across our K-12 customer base.
Strengthen retention
Build lifecycle and engagement strategies that reduce churn risk and support renewal, working closely with Customer Success and Renewals teams.
Develop scalable customer programs
Create repeatable, data-driven programs using digital campaigns, customer communications, and targeted initiatives that reach customers at the right time with the right message.
Partner on expansion strategy
Collaborate with ABM and Marketing Managers to support cross-sell efforts, contributing insights, segmentation, and program support to drive expansion opportunities.
Run integrated campaigns (digital + field + events)
Execute campaigns that combine digital marketing with customer events, webinars, and field programs to increase engagement and product adoption.
Turn insights into action
Use customer data, product usage signals, and campaign performance to continuously refine programs and improve outcomes.
Align cross-functional teams
Work closely with Customer Success, Sales, Renewals, Community, and Marketing to ensure a consistent and effective customer experience.
Measure impact
Track and report on key metrics like product adoption, engagement, retention, and campaign performance.

Requirements

What you’ll need

7+ years in customer marketing, lifecycle marketing, or post-sale marketing in B2B SaaS
Strong track record driving adoption, engagement, and retention
Experience building and scaling customer lifecycle programs
Ability to partner cross-functionally with Customer Success, Sales, and Marketing
Experience supporting (not necessarily owning) expansion or cross-sell motions
Hands-on experience with marketing automation and customer data tools (Marketo, Salesforce, Gainsight, etc.)
Analytical mindset—you use data to guide decisions and improve performance
Strong communication skills and ability to influence without direct ownership

Benefits

Comp & perks

Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
Comprehensive wellness programs and mental health support
Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
The technology and tools you need to do your best work
Motivosity employee recognition program
A culture rooted in inclusivity, support, and meaningful connection

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer marketinglifecycle marketingpost-sale marketingcustomer lifecycle programsmarketing automationdata analysiscampaign performance measurementdigital marketingcustomer engagement strategiescustomer retention strategies

Soft Skills

strong communication skillsinfluence without direct ownershipanalytical mindsetcollaborationcross-functional partnershipcustomer-centric approachstrategic thinkingproblem-solvingadaptabilityrelationship building