Product Specialist – Platform

Instructure

. Own the maintaining of deep, current knowledge of assigned product(s), roadmap, integrations, and constraints .

Posted 5/8/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own the maintaining of deep, current knowledge of assigned product(s), roadmap, integrations, and constraints
Maintain deep, current knowledge of assigned products, including core workflows, configurations, integrations, and limitations
Stay aligned with product roadmaps, release plans, and technical dependencies
Translate product capabilities into clear, accurate guidance for GTM and customer-facing teams
Identify common customer misunderstandings, friction points, and misconfigurations at scale
Act as a trusted escalation point for complex product questions that require synthesis across teams
Own functional competitive intelligence (features, workflows, tradeoffs, maturity)
Respond to internal requests for competitive information using a consistent, scalable approach
Keep competitive intelligence current as products and markets evolve
Track trends, regulatory considerations, and emerging needs relevant to assigned segments or regions
Provide segment-informed input to GTM motions, enablement, and lifecycle initiatives
Serve as a thought leader by presenting sessions and participating in panels at industry conferences and events (not demo booth support)
Monitor product usage and adoption trends and provide as strategy-guiding insights to GTM teams (using shared reporting tools with Product Management)
Identify activation gaps and success patterns
Partner with PMM/Marketing on insight-driven campaigns
Provide deep product insight to inform enablement programs, sales motions, and GTM strategies
Act as a subject-matter expert for at-scale enablement efforts, including trainings, webinars, and internal programs
Leverage in-product analytics and feedback tools (e.g., Pendo) to identify usage patterns and friction points
Support discovery, feedback programs, and adoption analysis at scale
Surface insights that inform activation, adoption, and customer marketing initiatives
Partner with Product Management and Engineering to support bring-to-market motions for new and evolving products and features
Support beta programs, launches, releases, and sunsets by providing customer and market context
Translate R&D intent into customer-facing implications, risks, and adoption considerations
Support feedback loops from self-testing, GTM teams, and customers back into Product and Engineering

Requirements

What you’ll need

Proven experience in a product-focused, customer-facing role such as Product Specialist, Product Marketing, Product Management, Solutions Consulting/Engineering, Customer Success, or similar
Demonstrated ability to develop deep expertise in software products and clearly explain functionality, value, and tradeoffs to diverse audiences
Strong understanding of customer needs, market context, and segment dynamics
Experience supporting go-to-market motions at scale through enablement, insights, or product advocacy
Ability to gather, synthesize, and communicate customer and market insights to cross-functional partners
Experience collaborating with Product Management and Engineering to support product launches, releases, or lifecycle initiatives
Strong analytical and problem-solving skills, with the ability to connect data, insights, and customer feedback to actionable outcomes
Ability to influence and build alignment across teams without direct authority.

Benefits

Comp & perks

Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
Comprehensive wellness programs and mental health support
Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
The technology and tools you need to do your best work
Motivosity employee recognition program
A culture rooted in inclusivity, support, and meaningful connection

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product managementproduct marketingsolutions consultingcustomer successcompetitive intelligencedata analysisenablement programsgo-to-market strategiesproduct advocacyin-product analytics

Soft Skills

communicationproblem-solvinginfluencecollaborationanalytical thinkingcustomer insight synthesiscross-functional teamworkthought leadershiptrainingpresentation skills