Marketing Specialist – Business & Government

Instructure

. Execute Demand Gen Campaigns: .

Posted 5/5/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $90,000 per yearWebsite

About the role

Key responsibilities & impact

Execute Demand Gen Campaigns:
Execute multi-channel acquisition campaigns across email, paid media, and content targeting net-new business and government accounts
Write ad copy and emails; design images in Canva or collaborate with our in-house creative team as needed
Support webinar execution including logistics, promotion, and follow-up coordination
Pull and segment contact lists, execute data cleanup, and map account fields as directed to support accurate campaign targeting and attribution
Ensure leads from campaigns and webinars are properly scored and routed
Pull campaign data and package it into clear, digestible recaps
Manage Projects and Deadlines:
Write and submit project briefs to kick off work with the internal agency; coordinate with the PMO to keep projects on track
Use Asana to manage campaign timelines and provide feedback on deliverables
Communicate new and upcoming campaign activities to internal stakeholders so the right people are always in the loop

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
2+ years of B2B demand generation experience in SaaS
Strong writing skills across formats: ad copy, emails, briefs, and campaign assets
Hands on experience planning and executing webinars a plus
Strong organizational skills and attention to detail
Excellent communication and collaboration skills, ability to build trust across teams
Kindness, conscientiousness, and a good sense of humor

Benefits

Comp & perks

Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
Comprehensive wellness programs and mental health support
Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
The technology and tools you need to do your best work
Motivosity employee recognition program
A culture rooted in inclusivity, support, and meaningful connection

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationcampaign executionad copy writingemail marketingdata cleanupcampaign targetingwebinar planningproject managementB2B marketingSaaS

Soft Skills

strong writing skillsorganizational skillsattention to detailexcellent communicationcollaboration skillstrust buildingkindnessconscientiousnesssense of humor