Instructure

Account Based Marketing Manager – EdTech SaaS

Instructure

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

Tableau

About the role

  • Design and manage 1:1, 1:few, and 1:many ABM programs that reach the right institutions and organizations with personalized, relevant experiences.
  • Collaborate with sector marketing, sales, and customer success to identify and prioritize target accounts.
  • Use Demandbase to orchestrate and measure multi-channel account journeys, including advertising, website personalization, and content engagement.
  • Partner with content and creative teams to develop assets that resonate with educators, administrators, and technology leaders.
  • Manage budgets, timelines, and results while continuously experimenting with new tactics and tools.
  • Lead and analyze research projects to surface insights that fuel smarter ABM strategies.

Requirements

  • 5–7 years of B2B marketing experience, with 2+ years managing ABM programs in a SaaS or software company (edtech experience strongly preferred).
  • Proven ability to build and execute ABM programs that drive measurable pipeline and customer expansion.
  • Hands-on expertise with Demandbase, Marketo, Salesforce, Outreach, and Tableau.
  • Analytical mindset with the ability to interpret data and communicate insights clearly.
  • Excellent communication and collaboration skills—comfortable building trust with sales, customer success, marketing ops, and key stakeholders.
  • Curiosity, creativity, and a test-and-learn approach that aligns with Instructure’s culture of innovation.
  • Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
Benefits
  • health insurance
  • retirement plans
  • paid time off
  • flexible work arrangements
  • professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ABM programsB2B marketingdata analysispipeline managementcustomer expansionwebsite personalizationcontent engagementbudget managementproject managementSaaS
Soft Skills
communicationcollaborationanalytical mindsetcreativitycuriositytrust buildingexperimentationinsight communicationstakeholder engagementinnovation