Senior Marketing Specialist
Instructure
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $70,000 - $75,000 per year
Job Level
About the role
- Help articulate and elevate the value of the Instructure Partner Program through updated website pages, collateral, case studies, partner spotlights, and ecosystem-focused content.
- Work cross-functionally with Customer Success and Sales to identify partner success stories and turn them into compelling marketing assets.
- Support creation and refinement of messaging that resonates with edtech companies evaluating partnership opportunities.
- Ensure marketing tasks and partner program activities are executed accurately, on time, and with high-quality follow-through.
- Collaborate with Sales to support outreach efforts, improve lead handoff, and equip teams with updated decks, one-pagers, and partner-facing materials.
- Coordinate with Customer Success to identify case study candidates, gather testimonials, and communicate partner value through shared assets.
- Maintain clear project plans, documentation, and timelines to keep all stakeholders aligned.
- Contribute to expanding our partner prospect database through list building, segmentation, data hygiene, and research-driven sourcing.
- Explore and test new channels to reach edtech companies—such as ecosystem showcases, targeted nurtures, social amplification, content syndication, webinars, or spotlight programs.
- Recommend creative approaches for improving engagement and widening the reach of our partner value proposition.
- Execute partner marketing activities such as email programs, webinars, co-marketing efforts, and events—in alignment with established strategies and priorities.
- Support event planning and execution (virtual and in-person), managing logistics, promotion, communications, and follow-up tasks.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 3+ years of experience in marketing execution, partner marketing, events, or demand gen—ideally in SaaS or edtech.
- Strong proficiency with Marketo (or equivalent) and working knowledge of campaign, nurture, or operational setup.
- Familiarity with Salesforce, ABM tools (Demandbase preferred), webinar platforms, and general martech components.
- Excellent organizational and project management skills, with the ability to manage multiple initiatives simultaneously.
- Strong analytical capabilities—comfortable interpreting data and translating insights into action.
- Demonstrated creativity in storytelling, content creation, event promotion, or channel experimentation.
- A proactive, self-starting mindset with the ability to take initiative, see what needs to be done, and drive work forward independently.
Benefits
- Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
- Flexible schedules and a remote-friendly culture, with hybrid or onsite work options available in some regions for specific roles
- Generous time off, including local holidays and our annual company-wide “Dim the Lights” week in late December, when we encourage everyone to step back and recharge
- Comprehensive wellness programs and mental health support
- Annual learning and development stipends to support your growth
- The technology and tools you need to do your best work — typically a Mac, with PC options available in some locations
- Motivosity employee recognition program
- A culture rooted in inclusivity, support, and meaningful connection
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing executionpartner marketingevent planningdemand generationcontent creationdata analysisstorytellingproject managementcampaign setupnurture setup
Soft Skills
organizational skillsanalytical capabilitiescreativityproactive mindsetcommunication skillscollaborationinitiativetime managementattention to detailproblem-solving