Demand Generation Manager, HubSpot

Instructional Empowerment

Demand Generation Manager leading HubSpot, paid media, and analytics for Instructional Empowerment. Driving qualified leads and pipeline growth to improve teaching and learning nationwide.

Posted 8/6/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading integrated marketing campaigns, managing CRM data, and optimizing demand generation strategies. Proficient in utilizing HubSpot and analyzing campaign performance to drive lead generation and pipeline growth.

Highest-signal resume keywords

Integrated Marketing Campaign ManagementHubSpot AdministrationPaid Digital Advertising OptimizationDemand Generation StrategyAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementLead ScoringSegmentationA/B TestingMarketing AutomationGoogle AdsLinkedIn AdsReportingPerformance AnalysisBudget Management

Soft Skills

Excellent Communication SkillsCollaborationCustomer-Focused Messaging

Tools & Technologies

HubSpotGoogle Analytics 4Google Tag ManagerCRM Systems

Certifications & Qualifications

HubSpot Certifications

Industry Keywords

B2B MarketingDemand GenerationK–12 Education MarketingMarketing Funnel Optimization

About the role

Key responsibilities & impact

Lead the planning, execution, and optimization of integrated marketing campaigns
Develop demand generation programs across email, paid digital advertising, webinars, events, landing pages, and website content
Coordinate campaign execution across multiple marketing channels
Serve as the primary HubSpot administrator
Manage CRM data, segmentation, workflows, lead scoring, forms, landing pages, dashboards, and reporting
Build automated nurture campaigns and improve lead lifecycle management
Plan, launch, and optimize Google Ads, LinkedIn Ads, and other paid digital campaigns
Manage campaign budgets and improve performance through testing and optimization
Analyze campaign performance and provide actionable recommendations
Develop dashboards and reports measuring marketing effectiveness and pipeline contribution
Conduct A/B testing on messaging, audiences, creative assets, and landing pages
Partner with Sales and Executive Leadership to align marketing initiatives with business development priorities
Translate product capabilities into customer-focused messaging
Support go-to-market initiatives and campaign planning

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent combination of education and experience)
5–7 years of experience in demand generation, digital marketing, campaign management, or growth marketing in a B2B environment
Demonstrated success planning, executing, and optimizing multi-channel marketing campaigns that generate qualified leads and support pipeline growth
Hands-on experience administering HubSpot or a comparable CRM/marketing automation platform
Experience with workflows, segmentation, lead scoring, reporting, and campaign automation
Experience managing and optimizing paid digital advertising campaigns across platforms such as Google Ads and LinkedIn Ads
Strong analytical skills using campaign metrics and performance data to drive continuous improvement
Excellent written and verbal communication skills
Ability to translate complex products or services into compelling customer-focused messaging
Experience collaborating with Sales, Product, and Executive Leadership
Preferred: Experience marketing K–12 education products or services to school district leaders and educational decision-makers
Preferred: Advanced HubSpot administration, PPC strategy, marketing funnel optimization, product launches, HubSpot certifications, GA4, and Google Tag Manager
Candidates must be located in the Eastern or Central Time Zone
Must be legally authorized to work in the United States without requiring visa sponsorship now or in the future

Benefits

Comp & perks

Multiple medical plan options, including a 100% employer-paid health plan
HSA and FSA options available to save for medical expenses
Employer-funded HSA contributions for those participating in eligible healthcare plans
Company-paid dental, vision, life, STD, and LTD coverage
15 days of PTO available in your first year of employment
8 paid holidays, plus 2 floating holidays
401(k) with a 4% company match