Product Marketing Manager

Instructional Empowerment

Product Marketing Manager leading go-to-market strategy across K–12 portfolio focusing on employee evaluation solutions. Collaborating with Product, Business Development, and Marketing teams.

Posted 4/28/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $100,000 per yearWebsite

About the role

Key responsibilities & impact

Lead go-to-market strategy for new and existing products
Define ICPs, buyer personas, and district decision drivers
Develop clear, differentiated messaging and product narratives
Align positioning across Product, Sales, and Marketing to support revenue growth
Identify expansion and cross-sell opportunities
Create high-impact sales tools including decks, case studies, battlecards, ROI narratives, and board-ready materials
Turn complex product concepts into simple, persuasive, story-driven messaging
Strengthen sales effectiveness by improving messaging, storytelling, and collateral using win/loss insights
Conduct voice-of-customer research (interviews, surveys, win/loss analysis)
Translate insights into messaging, positioning, and product recommendations
Monitor competitive landscape and market trends
Analyze pipeline, win rates, conversion, and adoption metrics
Optimize go-to-market effectiveness based on data
Support revenue growth and market expansion strategies

Requirements

What you’ll need

5+ years in product marketing, sales, marketing, or go-to-market roles
Direct sales and/or marketing experience required
Experience in consultative B2B sales environments
Strong copywriting, storytelling, and messaging skills
Ability to translate complex ideas into clear, compelling value propositions
Strong analytical skills and data-driven decision-making
Cross-functional collaboration experience with Product, Sales, and Marketing

Benefits

Comp & perks

100% paid medical/dental/vision/LTD/STD/Life (Employee & Dependents)
15 Days PTO given upfront in your first year
8 Paid Holidays + 2 Floating Holidays
401K plan - 4% company match
Exceptional Onboarding Process

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingsales strategymessagingcopywritingstorytellingdata analysisB2B salesgo-to-market strategymarket researchcompetitive analysis

Soft Skills

cross-functional collaborationcommunicationanalytical thinkingpersuasionstrategic thinkingcustomer insightproblem-solvingcreativityadaptabilityleadership