Demand Generation Manager – Growth Marketing Manager

Instructional Empowerment

. Plan and execute campaigns across email, paid ads (LinkedIn, Google), webinars, and events .

Posted 4/21/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $100,000 per yearWebsite

About the role

Key responsibilities & impact

Plan and execute campaigns across email, paid ads (LinkedIn, Google), webinars, and events
Build and optimize lead-generation funnels and product nurture campaigns to convert prospects into sales opportunities
Track, analyze, and report on marketing performance (leads, MQLs, pipeline)
Collaborate with Subject Matter Experts (SMEs), sales and leadership to align marketing initiatives with business objectives

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or related field
4–6 years of experience in product marketing, demand generation, growth marketing, or similar roles
Experience in B2B, EdTech, or professional services
K-12 education product marketing experience preferred
Paid media campaign and email marketing experience preferred
Familiarity with lead scoring, funnel optimization, and lifecycle marketing preferred

Benefits

Comp & perks

100% paid medical/dental/vision/LTD/STD/Life (Employee & Dependents)
15 Days PTO given upfront in your first year
8 Paid Holidays + 2 Floating Holidays
401K plan - 4% company match
Exceptional Onboarding Process

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

lead-generation funnelsproduct nurture campaignsmarketing performance analysisB2B marketingemail marketingpaid media campaignslead scoringfunnel optimizationlifecycle marketing

Soft Skills

collaborationcommunicationalignment with business objectives