Marketing Operations, Lifecycle Manager
InStride
full-time
Posted on:
Location Type: Remote
Location: Remote • Arizona, California, Colorado, Connecticut, Florida, Illinois, Maryland, Massachusetts, New Jersey, New York, North Carolina, Pennsylvania, Texas, Virginia, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $130,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Tableau
About the role
- Own how prospects and leads move through the marketing funnel from first engagement through opportunity creation.
- Architect and execute full-funnel lifecycle programs.
- Manage marketing automation and data systems.
- Bring campaigns to life through content, email, digital, and event execution.
- Drive measurable impact on pipeline progression and revenue growth.
Requirements
- 5+ years of B2B marketing experience, ideally within a SaaS or technology company.
- Proven expertise and track record in lifecycle marketing strategy and execution.
- Proficiency in Marketo (or HubSpot), Salesforce, and Demandbase (or 6sense).
- Understanding of marketing analytics tools (e.g., Tableau, Looker, Google Data Studio).
- Familiarity with AI tools or marketing automation workflows required.
Benefits
- 401(k) plan with company match
- Flexible vacation policy
- Paid family leave
- Best-in-class health care benefits
- Enroll in 2,800+ online certificate and degree programs through the Step Forward program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketing strategymarketing automationdata systems managementcampaign executionmarketing analyticsAI toolsemail marketingdigital marketingevent executionpipeline progression