Events Marketing Manager

InStride

Events Marketing Manager leading integrated B2B events for InStride, a human capital management company providing workforce education programs. Driving account engagement, Sales activation, pipeline growth, and event ROI.

Posted 9/9/2026full-timeRemote • Arizona, California, Colorado, Connecticut, Florida, Illinois, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Missouri, Montana, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Virginia, Washington, Wisconsin • 🇺🇸 United StatesMid-LevelSenior💰 $95,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing end-to-end event execution, including sponsorships, logistics, and attendee engagement, while aligning event strategies with business objectives and go-to-market priorities. Proficient in utilizing CRM and marketing automation tools for audience targeting and measuring event performance.

Highest-signal resume keywords

B2B Marketing ExperienceEvent ManagementAccount-Based MarketingCRM and Marketing Automation ProficiencyPerformance Analysis and ROI Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event ExecutionSponsorship ManagementBudgetingLead TrackingKPI DefinitionAudience TargetingSales Activation StrategiesVirtual Event ManagementIn-Person Event ManagementPost-Event Follow-Up

Soft Skills

Organizational SkillsTime ManagementProject ManagementCollaborationCommunication

Tools & Technologies

CRM PlatformsMarketing Automation ToolsABM Platforms

Industry Keywords

B2B Sales MotionsIntegrated CampaignsField MarketingDemand GenerationEvent Strategy

About the role

Key responsibilities & impact

Own InStride’s integrated event strategy across sponsored events, hosted experiences, in-person programs, virtual events, and webinars
Align event investments with go-to-market priorities, target industries, priority audiences, and business objectives
Build business strategies for priority events, including objectives, target accounts and personas, desired audience actions, Sales activation plans, supporting channels, and success metrics
Plan and execute customer, prospect, executive, and third-party events
Manage end-to-end event execution, including sponsorships, vendor selection and contracts, registration, messaging, booth and experience design, materials, staffing, budgets, timelines, and on-site execution
Develop Sales activation strategies with Sales and BDR teams for target-account outreach, meeting generation, messaging, attendee engagement, and follow-up
Analyze performance insights to guide future event investments and optimize impact and ROI
Maintain InStride’s strategic events calendar and portfolio view
Ensure event investments complement broader marketing campaigns and go-to-market priorities

Requirements

What you’ll need

Candidates must be located in AZ, CA, CO, CT, DC, DE, FL, GA, IL, IN, KS, LA, MA, MD, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, TX, VA, WA, or WI
5+ years of B2B marketing experience, with significant experience owning events, integrated campaigns, field marketing, demand generation, or ABM programs
Demonstrated experience managing complex in-person events, sponsorships, executive experiences, and/or virtual events end-to-end
Experience using CRM, marketing automation, and/or ABM platforms for audience targeting, event activation, attribution, and measurement
Experience with account-based marketing and target-account activation strategies strongly preferred
Ability to translate business and go-to-market priorities into event strategies
Understanding of B2B sales motions and ability to partner with Sales and BDR teams
Hands-on expertise in event conceptualization, sponsorships, logistics, staffing, budgeting, attendee experience, lead tracking, on-site execution, and post-event follow-up
Experience defining event KPIs, measuring account engagement and pipeline impact, evaluating ROI, and translating insights into recommendations
Ability to coordinate Marketing, Sales, BDRs, Design, Product, RevOps, executives, and external partners
Excellent organizational and time-management skills; ability to independently manage multiple complex projects
Travel may be required

Benefits

Comp & perks

2,800+ online certificate and degree programs through the Step Forward program, with tuition covered upfront and eligibility starting Day 1
401(k) plan with company match
Flexible vacation policy
Paid family leave
Best-in-class health care benefits